5 Primary UX Principles to Enrich Your SEO Strategy

Enriching a website SEO compatible cannot be achieved only by known and preferred methods. Providing an effective UX (User Experience) for the visitors and users of your website is significantly crucial for SEO. All of the methods, strategies, and analysis became prominent in recent years. For a developed website, you must have extensive knowledge of fundamental UX principles and strategies. You may have noticed that user-friendly websites are more preferable and can be easily findable by visitors at the same time. Comprehending the significance of UX principles to enhance your SEO strategy, you can find exhaustive information in the article. 

What to Do to Have Extensive Knowledge about UX? 

UX directly focuses on the service that you are going to provide for users. To make your website more user-friendly to enhance SEO, you must know the principles and strategies perfectly. While some of the website owners do not pay attention by virtue of the fact that UX is not the part of SEO skillset, UX obviously will affect the success of the site. As soon as you make your website user-friendly, the attraction to the site will build up. Eventually, if you do not have any knowledge about UX, you have to learn about the principles in the article that we shared with you. You can catch the principles on the following titles.

Principle 1 of UX: Acquire the Significant Data Analysis 

Accomplishing an effective website does not only based on examining the current situation of the site. If you are aiming to enrich the SEO strategy and possess an effective website, you must have the correct and healthy data. The highest quality data will directly affect the level of your studies on UX. You must be able to collect the data that you feel the necessity for. For this reason, the tools that you are going to use have a crucial role. If you are having the data from different resources, you will not be able to have healthy and correct data as well. In addition to that, the data that you are going to collect must be actionable and reliable otherwise having incorrect that may misguide you during the process. Consequently, you must pay attention to collect your data on the determined and effective system.

Principle 2 of UX: Gain Trust of the Users by Your Links 

The SEO and UX evaluation process of Google are often based on the trust level of your site. Search-friendly permalinks will significantly show what your website involves at the same time it will make your website more reliable for search engines. In this way, the users or visitors will be able to comprehend the main content of your website directly. As you may have noticed that, user-friendly websites have higher places on search engines and if you would like to have a more successful website, gaining the trust of the users by your links has an extremely essential role for UX and SEO. 

Principle 3 of UX: Create Informative and Effective Meta Description

You must inform the visitors before they visit your website and they must know which information they are going to reach on your site. To provide that you must need a meta description that gives informative information to the visitors before they visit your website. There are some rules and tips that you need to know about meta descriptions before you create them. You can see rules and useful tips for a good meta description below.

• Your meta description must be a maximum of 155 or 160 characters and a minimum of 50 characters. 
• The meta description must be a summary of the information that you are going to share with your possible visitors.
• Visitors must comprehend the information that they are going to reach on your site. Eventually, you should be sure that meta description significantly provides the correct information to the possible visitors. Otherwise, they can leave your site in some seconds and it will increase the bounce rate of your website at the same time. 
• You can give a place for CTA (call to action).
• Creativity is essential for meta description. You should not give information that the visitors can reach on our website.
• The meta description that you are going to create should be actionable. 
• You need to focus on keywords. 

Principle 4 of UX: Provide High Level of Reachability to Visitors 

On this point, you need to ask some questions to test if your site is user-friendly or not. “Can visitors find the information on your website that they are looking for?”. The answer must be yes if you have a successful website. The level of reachability to the desired information on the website obviously shows the effectiveness. The visitors or users must reach the information directly on your site, if they will not be able to reach it, they will possibly leave the site in less than a few seconds and it will cause an increase in the bounce rate of the page at the same time. Besides that, bounce rate can also cause to have lower places on the search engine as well.

Principle 5 of UX: Adding Your Site on Google My Business

Providing a good UX to visitors, you can also use a free resource to manage the visibility of your website. Google My Business will directly help you to manage all details about your website for Google searches. You will be able to make many different changes such as; categories, addresses, contact information, visuals. In this way, you will be able to encourage visitors or users to make comments or review your service. You must pay attention to courage visitors or users to leave positive comments about your company, service, or website. When you focus on providing the best service to the users and visitors, you will be able to comprehend the exact process easier.  

What is Bounce Rate?

As we mentioned above, if you do not fulfill some principles of UX, this situation may cause to increase in the bounce rate of your site. You might ask what bounce rate is and why it is important. If you would like to know about the bounce rate, we are going to explain it easily to you.

For those who visit your website and do not spend much time on your page more than a few seconds and do not click on another part or section on your page, the bounce rate will increase and you will need to reduce it because this situation will directly affect the place of your site on search engine. 

What Increases Bounce Rate?

There are some main reasons which increase the bounce rate;

• If visitors leave your website in some seconds.
• If visitors do not prefer to click on any other section. 
• If the visitors are interested in the page that they visited but are not interested in the rest of the page.
• If your website is not suitable for mobile, it can also increase the bounce rate. 
• If your contents are not relevant. 
• If you do not have a good meta description.
• If the quality of the visuals is not high. 
• If you use too many promotions and pop-ups. 
• If the speed of the page is not high enough. 
• If the placement of CTA is incorrect.

Some of the reasons that you saw above cause visitors and users to leave your page in some seconds and eventually, it directly affects the bounce rate. When the visitors keep leaving your page, the bounce rate keeps increasing as well and it significantly shows that you do not provide a good User Experience. 

5 Important Tips for UX  

In addition to the fundamental principles of User Experience, there are also crucial tips that you need to have on your website to provide a better service for the visitors and improve the effectiveness of your website. You must always remember that your aim is providing the best service to your users and visitors. These tips will make your website more successful while it helps to make your website suitable for SEO as well. You will be able to find 5 important tips for UX. 

Effective Contents

When the visitors click on your website, they must know something interesting for them. If you share the usual content on your page, it will not be effective for the users and visitors and your website at the same time the visitors leave your page in some seconds. 

To create effective content, you must know some of the tips that you need to use. 

• You must be different than others and create effective and creating content.
• You should learn more about headlines and how to use them. The usage of headlines in the contents has a significantly crucial role both for SEO and the effectiveness of the contents at the same time. 
• You need to give correct promotions. When visitors or users visit your page, they must find a relevant article which they saw on the promotions. 
• You should pay attention to the language that you prefer. 
• You must do research. 
• You need to focus on the content, the main goal, and the target audience that you would like to reach. 

Usage of CTA (Call to Action)

Call to Action has an essential role on the websites which are suitable for SEO and you should never miss the tips of CTA on your website. There are some points that you need to know about CTA when you would like to use them correctly. You will be able to find some of the tips that you need to know about the usage of Call to Action below. 

• CTAs must be visible and you should directly explain to the visitor and users what you expected from them. 
• The language that you use is significantly essential. You should be persuasive. 
• You must use the words or sentences which may give action to the user such as; subscribe, discover now, download, purchase right now, learn more, join now, etc. 
• You must be transparent. 

Adding Visuals (Images, Videos) 

Adding images and videos to your website will help you to provide a better service for your visitors at the same time it helps you to take the attraction of the visitors and users. Using visuals will make your content more attractive and the visitors will be more interested in the content that you shared with them. If you would like to provide the best experience to the users, you can make the contents more effective with the visuals and users will not feel bored during the time that they are spending on your site. Besides that, there are some important points that you need to pay attention to about the visuals that you are going to use.

• Images or videos must be related to the content that you shared. 
• The sizes of the visuals (images, videos) are crucial. You must prefer appropriate sizes and you can look at the recommendation of Google at the same time. 
• You should prefer high-quality images or videos. Otherwise, it will decrease the effectiveness of the contents. 
• You should never prefer unrelated visuals. 
• You should remember that the images, videos, or any other visuals that you are going to use will be part of the website and you will have a chance to create a great impact on the visitors. So, you should significantly decide on the visuals that you will choose carefully. 

High Site Speed

The site speed of your page is important for the users. When visitors or users cannot find a page that has high speed, they do not prefer to spend more time on that website more. If you would like to keep the visitors on your website and provide a better service, you need to make the speed of your site higher. In this way, the visitors will not need to wait to reach the information that they would like to find on your website. In addition to that, if you are using videos, images, or any other visuals, the high-speed site must be required for you because visitors will need to wait for the visuals that you used in the content on your site. Consequently, if the speed of your site is not high enough, the visitors and users will directly leave your page and you need to improve the speed of the website if you would like to keep them longer on the site and provide a better service to them especially if you are using visuals on the content. 

Mobile Compatibility of Your Website 

Nowadays, people spend more time on mobile and would like to reach information easily on mobile at the same time. For this reason, your website must be suitable for mobile because visitors or users may like to use your website on mobile and if they can’t reach your page on mobile, it will decrease the preferability of your website directly. In addition to that, they will prefer the websites that they can reach the content that they are trying to find and this situation will also affect your site because you might have a lower place on the search engine. Having a website that is available on mobile is required if you would like to reach your target audience and more people. Also, you will be able to provide a better service to the users at the same time.

Lastly, if you do not have a website that is not available on mobile, this situation will increase the bounce rate of your site as we mentioned above and you will not be able to have a higher place on search engines at the same time. 

Top 5 Reasons Why You Need to Learn More About UX

First of all, if you would like to have a successful site, you need to pay attention to the users and visitors. When you think about UX, the first aim that you will have must be providing the best service to the users because UX is based on the level of satisfaction of the users. Even if UX is not a skillset of SEO, it will directly affect the metrics, measurements, and rates of your website because when you do not provide a good service to users, they do not prefer to use your site, do not prefer to spend enough time on your site and leave your page in a few seconds. This situation has an extremely huge effect on your website. While it will increase the bounce rate, the exit rate will also be higher on your website. 

In addition to that, if you would like to be successful in UX, you must pay attention to crucial points. The visitors and users must find the information or the content on your site very quickly. They should not spend much time to reach the information. You need to help your users with their experiences on your website.

As you can see the essential points of UX, the top reasons why you need to learn about UX are also important. Let’s look at the reasons below. 

1. UX directly affects the success of your website. 
2. You will be able to learn more about your users with UX. 
3. You will be able to improve your page more according to the healthy and correct data that you are going to have. 
4. When you focus on providing the best service and increase the level of satisfaction of the users, you will be able to have a higher place on the search engine because UX also affects the situation of your website instantly. 
5. You will be able to have full knowledge about the users and the situation of your website. In this way, you can improve your website easier than before because you will know the strengths and weaknesses of the site. 

How to Collect Healthy Data?

To collect healthy and correct data to enhance SEO strategies and the effectiveness of your website, you must prefer some tools which may help you to collect healthy data. First of all, you need to collect the required data only from one source. If you collect the data from different sources, it may misguide you. 

How to Reduce Bounce Rate?

Some reasons may cause that you have a high bounce rate. To reduce the bounce rate, you need to pay attention to some points. You can see some of them below which might guide you to reduce the bounce rate of your site. 

• You should share relevant content. 
• You need to add images and videos to your page. 
• You never miss CTA. 
• The site speed of your website must be fast. 
• You have to avoid pop-ups. 
• You should use promotions in the appropriate places on your page. 
• Your website must be suitable on mobile. 
• You need to pay attention to the usage of headlines on the contents.
• You should never share copy content and you must use your creativity. 
• You can pay attention to an attractive design. 
• You must improve the site search of your website. 

Why is UX essential for SEO?

Even the website owners do not pay attention to UX, SEO and UX have almost the same aims for your website. Especially when you are not successful on UX, it will directly affect SEO because if you do not complete the requirements of UX for your website, it can cause an increased bounce rate and exit rate at the same time. 

Does UX improve SEO?

As we mentioned in the article, when you pay attention to UX, it will instantly affect the success and the effectiveness of your website because, in this way, you will be improving your website at the same time. As soon as you provide a better service to your users and visitors, you will be able to see the better effects on SEO as well. Consequently, when you work on User Experience, you can see the success or the improvement of your website on SEO.