Keyword research
Find related keywords, demand, difficulty, intent, and trends in Screpy.
Keyword Research helps you choose topics and language that match a real search need. Use it to understand the wording, intent, competition, and trend around a question—not to repeat a phrase unnaturally throughout a page.
Research a seed topic
- Enter a seed keyword or audience question.
- Choose the country and language that represent the search market.
- Select Search.
- Review the ideas, then export CSV or Excel when you need a content-planning list.
The results start with a summary of keyword count, total volume, average CPC, average keyword difficulty, and a 12-month search trend. The table provides the keyword, volume, CPC, competition, keyword difficulty, intent, monthly change, and yearly change. Use Pages on a result to inspect relevant ranking pages before you decide that a new page is needed.
Begin with a concrete audience question
Start from the problem a customer, prospect, or existing user is trying to solve. Enter a seed topic that describes that problem, then review the related ideas for intent. Similar-looking phrases can mean different things: one searcher may want a definition, another may be comparing tools, and another may be ready to take an action.
Group closely related terms into one useful page when they share the same intent. Create separate content only when the searcher needs a different answer. This prevents thin near-duplicate articles that compete with each other and leave readers without a clear next step.
Validate the topic before writing
Look at the result pages and existing performance data. Ask what format would genuinely solve the query: a guide, comparison, checklist, API reference, or product workflow. Then make the primary page answer that task directly, with examples and limits where appropriate.
Common questions
How many keywords should one page target?
Target the topic and intent, not a fixed count. A strong page can naturally answer several closely related phrases when they describe the same need.
Should I write a page for every suggested keyword?
No. Prioritize topics that serve the product audience and add meaningfully different information. More pages are not useful when they repeat the same answer.