Links

The Links view helps you understand how a crawled website is connected. Use it to investigate broken links, redirects, links to non-indexable destinations, and pages that may be difficult for visitors or crawlers to discover. Each row groups a destination by its usage and source-page count, so repeated problems are easier to spot.

Filter the link inventory

Select the completed crawl you want to inspect, then use the filters to narrow the report:

• Scope: internal and external destinations.
• Response codes: successful links, redirects, client errors, server errors, and the combined Broken view.
• Anchor text: links with empty anchors.
• Attributes: nofollow, dofollow, and target="_blank" links.
• Special links: email and telephone links.

The table shows the destination, total usage, source-page count, and reported issues. Use Source Pages to trace a destination back to the pages that include it. CSV and Excel exports preserve the filtered list for a remediation backlog.

Investigate the destination before changing the link

Start with the destination URL and its response. A link can be technically valid but still point to a redirect, an error page, a removed document, or an irrelevant page. If many source pages link to the same bad destination, fix the shared navigation, template, or content block instead of editing each page one by one.

Internal links are especially useful because they give both visitors and crawlers a path through the site. Important pages should be linked from relevant, crawlable pages with descriptive anchor text. Avoid relying on JavaScript-only interactions, image-only links without useful alt text, or generic anchors such as “click here” when a clearer description is available.

Decide the right fix

• Update the source link when the intended destination still exists at a new URL.
• Restore or redirect a destination when the old URL still has legitimate inbound links.
• Remove the link when the destination no longer has a user purpose.
• Review repeated navigation links separately from editorial links; they solve different problems.

After publishing the change, run another crawl and confirm the source page now links to the expected final URL. Check both the link source and the destination: the source may be corrected while the target still returns an unexpected response.