To provide an effective website, you must follow the latest news and updates for SEO. While there are new updates about the issues, some of the news and updates will help you to improve your website. We are going to share detailed information about the latest Google news and updates and the issues with the new solutions about SEO in the article which may guide you. In addition to that, you are going to find the latest internet and Yoast SEO news at the same time. Let’s look at more detailed information about the latest SEO news and updates in 2021.
There are some new changes that you need to know about the latest Google updates 2021 that we listed for you below. You can look at the changes and have more information about them. Let’s look at the new updates of Google for 2021.
See More: 2022 SEO Trends – Coming Soon!
- Rewriting the page titles
- Author URL Property
- Image Update
- About this result
- Passage Ranking Update
If you follow the updates of Google, you may have noticed that Google changes the meta descriptions in time. The reason why Google is doing that is matching the descriptions with the searches. Google is aiming that people understand the necessities and the importance of the meta descriptions. Those who are adding the meta descriptions must be sure that they are suitable for Google and it is the first aim of Google for the meta descriptions at the same time.
Google is rewriting the page titles and point the different titles as well but it sometimes causes issues with the information. This situation is significantly important for those who would like to make their websites more effective because it can affect the reputation of a brand, company, or the website of the business at the same time. On the other hand, Google realized that there are countless pages that do not have a suitable meta description and some websites do not pay attention to SEO. When we consider both situations, it is hard to provide the exact need.
See More About Title Tag Update: What to do when Google Replaces the Page Title Automatically?
To avoid misleading or wrong information on the search engine, you should pay attention to the content that you are sharing on your website. In this way, you will be able to protect your website as long as you follow the latest updates about SEO. Besides that, you can also look at the guiding contents of Google and have more information about how to make your website more successful and more suitable for SEO as well.
The other news of Google is detecting the author of the contents and the articles. The author.URL is a recommended Google update that is offering you to describe your contents or articles with the new property. The update is helping to identify the author with the social media accounts of the author, biography page, and also with the about me page on the website at the same time. Besides that, Google also recommends you sameAs feature if you are trying to find an alternative as well.
The importance of the author.URL is depending on the author. If you are writing on many different websites, you can give an opportunity to Google to comprehend and follow the articles and the contents on the search engine. Google will be able to sort the articles and the contents on different pages of the author.
Visuals have a crucial role on the internet and it affects the efficiency of the websites at the same time. Google has many different studies on the interests and tendencies of the users and the visitors of the websites. Google detected that larger images get more clicks on the main pages and it also affects the success and effectiveness of the pages when there are larger images on the Discover. In addition to that, in recent times, the website owners noticed that their websites get more clicks, and the ratings of their websites are increasing when they use larger images on their contents or the website at the same time.
If you would like to have more clicks and make your website more effective, you can start to add more high-quality and larger images to your content and the website as well. Besides that, you should also add meta descriptions if you have larger images on your website. You can also get help on Yoast SEO and inform yourself about how to add it to the guide at the same time.
The other one SEO Updates 2021 in February 2021 is the “about this result” update. Users will be able to comprehend the useful information on the search engine. There are some things that you can see in the “about this result” box that you can follow below.
- The language of the page.
- Secure site connection.
- First indexed time of the page.
- The term that you searched.
With the Passage Ranking Update, Google will be able to use the index of the passages, sentences, paragraphs, and all of the pages with the artificial intelligence directly. It is the most known update of Google for 2021. This update is announced in February 2021. Some of the passages will be shown as snippets and the reason for this Passage Ranking Update is responding to every question of the users as soon as possible instead of making an effort to scan the related websites for the questions.
After this update, you need to pay attention to some points that you need to have on your website. You need to focus on the long-tail keywords on your content. You should never forget to use long-tail keywords if you are aiming for a successful and effective website that is appropriate for SEO.
The other crucial point is creating high-quality content on your website. You should be sure that you are providing the exact information that the users would like to reach on the search engine.
You can see deeper information about the things that you need to pay attention to after the latest updates for SEO on the following part.
As we know, the competition rate is extremely high on the internet. All of the website owners make too much effort to have better positions and place on the search engines to reach more and more potential customers every day. To reach this aim, you must follow every update and news about SEO. In this way, you will be able to increase the success of your website. For example, when a website is located in second place on the search engine, this situation is directly affecting the traffic of their website, the website loses the potential customers and visitors, and it also affects the ratings at the same time. People do not want to be invisible on the search engine and every website owner is trying to reach first place on the search engine. For this reason, you must pay attention to the updates of Google and follow every SEO update. When you make your website more suitable for SEO, you will be able to have higher places on the search engine.
Besides that, when you do not follow the updates of Google regularly, your website can be affected by the latest updates. When you face with this situation, you should stay calm and follow the steps that you need to fulfill your website.
- You should check the all pages which are on your website and detect the pages which get decreases on your website. After you detect the pages, you should look at the click rates and the bounce rate of the website. In addition to that, Google Search Console will guide you on sorting the pages and the rates which have decreases on your website as well. You can easily use that and detect the pages at the same time. You need to make your all pages and your website more suitable for SEO.
- If you are having a problem or decreasing the keywords that you used in your articles, contents, or website, you should check them on SEO and change your focus keyword if it is required. You need to know how to find the best keyword and the focus keyword for your website and the contents. Finding the best keywords has a significantly essential role in the health of your website. In addition to that, you should also control the backlinks of the keywords at the same time.
- You must be sure that you are minimizing the pop-ups because it is almost the most annoying thing for the visitors and the users of your website. The users tend to leave your page in some second when they face too many pop-ups on your website. So, it is not recommended to use any pop-ups on your website.
- The reason why you lose traffic must be about the videos and the visuals that play automatically on the website. If the users and the visitors of your website needed to face this situation on your website, they high possibly leave your page even without reading the content or look at the other sections on your website as well. So, you should pay attention to not using the automatically play videos and the visuals on your website. It can be the most annoying thing for the users and the visitors of your website. You can even lose the potential customers of your site.
- You should also pay attention to the mobile availability of your website. We know that almost all of the internet users prefer to reach the information on the search engine on mobile. They use their mobile phones even they are doing something else and users also do not prefer to spend time on websites that do not have mobile availability and a website that is not suitable for mobile, will directly lose the visitors of the website. Eventually, if your website is not available for mobile, you should make it suitable as soon as possible.
- The other thing that you need to know is to follow your competitors regularly. You should compare your website with the websites of your competitors which have higher places on the search engine than you. You should comprehend the reason why you do not have higher places on the search engine. You should catch the required points and work on your website more. It does not mean that you should copy the pages of your competitors. While you are improving your website, you should pay attention to be creative and genuine at the same time.
- You should never forget to use long-tail keywords on your content and the articles and you should update your old content regularly.
- You must pay attention to the user experience on your website. You need to provide the best service for them to keep them on your website for a longer time.
- You should also optimize your website for Google Passage Ranking as well.
- You need to pay attention to the content that you are creating for your website, the content that you share on your website must have high readability and it needs to appeal to every reader. You should avoid complicated language, and you should also add effective and strong headlines to your content. You can prefer to add appropriate images to the content and make the experience better for the users and the visitors at the same time. In this way, the visitors will spend more time on your website and it will directly affect the ratings of your website on SEO.
- It should be noted that, when you work on SEO regularly, you will be able to notice the issue easily, because there are not many things that can affect your rates and then decreases. You must be sure about the reason for the decrease in your website and make it more suitable for SEO as soon as possible. In this way, you will be avoiding the effects of the new updates of Google or any other updates about SEO and the internet at the same time.
These essential sections that you saw above must be the reason that you lose traffic. If you fulfill all of the steps which might make your website more effective, you should never follow the latest updates about SEO and Google at the same time. In this way, you will be able to make changes to your pages and the websites to make them more appropriate and suitable for SEO.
You may have noticed the ratings of your website and you can be curious about the reasons after you fulfill every required section that you completed for your website to make it appropriate for SEO. We listed the latest updates and news that you need to know about. You can directly follow them and learn more about the issues. You will be able to have more ideas about the crucial changes, the update of performance issues, the bug fixes, and the importance level at the same time. Let’s look at more detailed information for every issue that we listed!
There are some crucial changes that you need to inform yourself of. We are going to share a list for you that you can follow the important changes below.
- There are some hreflang issues that you need to know about. If there is a page that does not have an appropriate hreflang will be ignored. It is updated to solve the issues.
- There can be broken pages and links for the website. The broken pages and links are not included on the 404 and 410 URLs because they are not working. So, these URLs are included in the measure.
- There were a “redirect chain” issues now it is updated for reducing the importance level.
The speed metrics are the Core Web Vitals is also known as CWV. They are also part of Google’s Page Experience signals and are used to measure the visual load with the LCP which is the Largest Contentful Paint and also, they are measuring the visual stability with the CLS which is the Cumulative Layout Shifts. The last one is used to measure the interactivity with the FID which means First Input Delay as well. There are three warnings that you need to know about. You can see them below.
- Warnings for pages with poor LCP
- Warnings for pages with poor CLS
- Warnings for pages with poor FID
There are some bug fixes that you will be able to see below. You can directly have the last updates about bugs fixed on the list that we shared.
- “Is self canonical = No” condition is removed.
- “Is Noindex = False” condition is added.
As we mentioned about there were updates on the importance level. You can see the changed subjects below.There is no meta description on the page or it is blank.
The self-reference hreflang description or localization is missing.
The links and the pages do not have the nofollow incoming internal links.
There are nofollow and dofollow incoming internal links on the links and the pages.
The file size of HTML and performance are too large.
In different months, there were different updates of Google throughout 2021. We shared the last updates of Google and the other updates of SEO with you for August 2021 and September 2021 at the same time. You can directly see the updates in the article that we prepared for you above and have more ideas about the updates. In addition to that, you can find the titles of Google updates on the list below.
Yes. Websites need SEO more than before to reach higher places on the search engine and reach the target audience and the potential customer at the same time. While it was easier to optimize your website, it is more required today because the competition between the brands, businesses, and companies is increasing day by day. Website owners who do not pay attention to SEO will be invisible on the search engine and will not be able to reach their potential customers at the same time. This situation will make their competitors more successful especially for the e-commerce sites. Consequently, SEO is still required and vital in 2021.
There are some necessary strategies that you need to know to make your website more effective and more appropriate for SEO. We are going to share some of these strategies that you should inform yourself of below.
1. You need to use appropriate keywords and long-tail keywords.
2. You should make your website suitable for mobile usage.
3. You need to pay attention to the user experience.
4. You should update the old contents that you shared on your website.
5. You must optimize your website for Google Passage Ranking.
6. You should add visuals to your content.
7. You must avoid too many pop-ups.
8. You need to share creative new content regularly.
9. You must inform yourself about the requirements of SEO.
10. You should follow your competitors regularly and determine your lacking and weaknesses.
In addition to these 10 important steps that you see above, we also share more detailed information in the article that we prepared for you. There are more tips and key points that you should know and the crucial things which might guide you at the same time. If you would like to have a more effective and appropriate website for SEO, you need to follow the updates and pay attention to the required steps as well.