Bounce Rate and Google Analytics: Explore How to Optimize!

16 min read
Google SEO

People, who would like to start e-commerce, personal blog, or any other industry on the internet, have to know the bounce rate and the relationship between SEO and search engine rankings to improve their sites. The measurements and analyzes tell how to improve your site and affect the visitors of your site. After you learn more about the Bounce Rate and SEO more, you will be able to know more about how you will be able to keep the visitors on your page longer. In addition to that, it is significantly important to know the relationship between SEO and Bounce Rate as well. There are essential things that people who occur on e-commerce or personal blog have to know more about Google Analytics at the same time because you will be able to know the situation of your site on the analytics and the measurements as well.

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Understanding the tools on SEO and Google Analytics is extremely important to improve your site. You will be able to reach detailed information in the article that we prepared for you. You will learn more about the Bounce Rate, Google Analytics, and the relationship between SEO and Bounce Rate at the same time. If you still have questions about that, you can also look at the frequently asked questions at the end of the article which may help you to understand the questions in people’s minds as well. If you would like to have a strong site, you need to follow the article carefully.

Bounce Rate
Bounce Rate

Explore More: 10 Tips to Reduce Bounce Rate – Bounce Rate & SEO

What is Google Analytics?

You will be able to collect information about your site on web analytics service Google Analytics which uses JavaScript code. Google Analytics collects all of the movements of your site and will give the information of the site visiting you at the same time. You will be able to know the user views, website traffic, tracks, and reports when you use Google Analytics.

How to Use Google Analytics

If you would like to use Google Analytics to improve your site you need to sign in to your Analytics account. If you do not have one, you can directly create it on Google. If you create an account you should click to “Start for Free”. If you have already an account you can click on “Sign in to Analytics”. You can follow the steps that Google will recommend you or you can also visit the support page of Google and follow the links on the page. You will also be able to find a video in which you can learn more detailed information about how to use Google Analytics.

Why Do You Need to Use Google Analytics?

If you would like to improve your site, you can prefer to use Google Analytics to learn more about visiting and viewing your page. In this way, you will be able to learn what you should improve on your site. You can directly see the advantages of using Google Analytics below.

Why Do You Need to Use Google Analytics?
Why Do You Need to Use Google Analytics?

Advantages of Using Google Analytics

When you need to know the ineffective sides of your site, you will be able to know them if you use Google Analytics. In this way, you will be able to improve your site more and provide a better service to the visitors and the users at the same time.  You can see the advantages of using Google Analytics below:

  • Google Analytics is free to use and you do not need to pay something to see the measurements and analyzes of your site.
  • You will be able to see the visited pages when you use Google Analytics.
  • Google Analytics will be able to collect the data directly and you will not need to think about it.
  • You can reach the website traffics sources to improve your site. Besides that, you can understand which social media platform that you need to use to have higher traffic.
  • If you would like to create your customized reports, you will be able to do that on Google Analytics.
  • It is not hard to use Google Analytics.
  • You will be able to find your target audience because you can reach their interests, ages, genders, and location at the same time and it will help you to create more effective content or provide better service to your target audience. You can create strong content directly for your target audience. The gender and age information may also help you as well.
  • You will also be able to reach the internal site search on Google Analytics.
  • You can see the duration of the users and the visitors on your site.
  • You can know that how many times your site is visited.
  • You can reach the keywords which are significantly essential to improve your site.
  • You can reach the Bounce Rate of your site and you will also be able to understand why visitors or users do not spend much time on your site if you have a high Bounce Rate.

What is Bounce Rate?

Many people might be interested in your site when they search for something. The title can be interesting for them and they click or tap to your site. If the visitors do not spend time on your site and leave in a few seconds from your site, you will be able to understand this situation with the Bounce Rate. It means the visitors are not interested in your site and do not click any other section on the page. If you have a high score, you can look at the information below and learn more about the bounce rate as well.

What is Bounce Rate?
What is Bounce Rate?
  • It might increase if the visitors leave your page directly.
  • It might increase if the visitors do not prefer to tap or click any other section on your site and it also shows that your site is not interesting enough for them.
  • It might increase if the visitors spend only a few minutes to read the page or look at what there is on your site then leave the site without clicking or taping any other section.

If you have an increasing Bounce Rate, it shows that visitors are not interested in your site and you need to improve your site as soon as possible. When you reduce the Bounce Rate of your site, it will show that your site is improving and the visitors start to be interested in your site at the same time. So, you need to reduce the Bounce Rate as much as you can.

The Relationship between SEO and Bounce Rate

When you would like to improve your site and make it more preferable, you need to do the measurement and use the tools very well. There is a relationship between SEO and the Bounce Rate because the Bounce Rate can affect the SEO results. If you have a high Bounce Rate, it will show that there is a problem with your content or other necessary things on your site. If you would like to have a better site, you need to keep the Bounce Rate lower and keep reducing it by the contents of the site.

Why Do You Need to Reduce the Bounce Rate?

If you would like to have a successful site, it is significantly essential to reduce your Bounce Rate because when you have a high Bounce Rate, it will show that visitors are not interested in your site and they leave the site quickly. Having a reduced bounce rate is a sign of success because it shows that your site is becoming interesting for the visitors and they start to spend more time on your site at the same time. There are many ways to reduce the Bounce Rate that you will be able to do. In this way, you will be able to have a better site and people start to click or tap other sections on your site as well. It should be noted that, if you would like to have a successful site and want people to spend more time on your site, you need to reduce the Bounce Rate as much as you can. You can see essential reasons why you should reduce the Bounce Rate below:

  • To make people spend more time on your site.
  • To have a more successful site.
  • To make your site more preferable by visitors or users.
  • To provide a better service to visitors and users.
  • To make higher the popularity of your site.
  • To reach the target quickly.

How to Improve Bounce Rate?

There are many ways to improve and reduce your Bounce Rate if you would like to have a better site. If you would like to have a more successful and more interesting site, you need to focus on your site more and start to improve it instantly. You can follow some tips that we prepared for you below to improve the Bounce Rate of your site:

You need to improve the site search of your site.

It is one of the most important parts of improving your site. The visitors should find the product and the service on your site directly on the site search. If your site search gives incorrect results, the visitors will not like this situation and will leave your site directly. So, you should improve the site search of your site as much as you can.

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You should make a better placement of CTA.

CTA (Call to Action) has to have the best placement on your site if you would like to improve your site and make it more interesting for the visitors at the same time. You will be able to reduce your Bounce Rate and improve with the right placements of Call to Action.

Explore: Content Optimization Metrics

You should make your site suitable for Mobile using.

In recent years, people do not prefer sites that are not available on Mobile. So, your site must be suitable for Mobile using if you would like to have a better site.

You must avoid the Pop-Ups.

If you would like to improve your site, you must be sure that you minimize the pop-ups as much as you can. Pop-ups are one of the most annoying things for the visitors and you should not let the pop-ups interrupt the action of the visitors who would like to spend more time on your site. When you use many pop-ups, users or visitors would like to leave your site directly. If you would like to improve your site and reduce the Bounce Rate, you should be careful about the usage of pop-ups on your site.

People might not like to read only the words on your site and you must make your site more interesting for the users or visitors. You can make your site more interesting with the images and videos which are related to the subject but you should be sure about the quality of the images and videos that you will use. The images and videos must have a high quality. People will start to spend more time on your site when you add images and it will reduce the Bounce Rate of your site at the same time.

You can improve your site and have a stronger site speed.

The speed of the site is important to improve the site because people do not like waiting. If you have a low speed on your site, it can be a reason for having a high Bounce Rate because people prefer to visit another site instead of waiting. So, you must improve your site’s speed if it is not strong enough for the users or visitors.

pagespeed
Pagespeed

Explore More: What are Google Pagespeed Insights? Metrics and Data Types!

You need to use your creativity and create interactive and strong content.

If people are searching for something and visit your site, it means that they are looking for something creative. If they see the usual content on your site, they can leave the page directly. If you would like to improve your site, you need to be creative with your content. People should find something interesting and different on your site when they visit it.

You should use effective headlines on your site.

Headlines are also important to take the attention of the possible visitor. If you can create strong and effective headlines, people will be curious about the content or service of your site and keep reading or looking at the rest of the site at the same time. When you use a strong headline that can take the attention of the possible visitor, you will be able to improve your site while you reduce the Bounce Rate.

Why is the Bounce Rate Important?

It helps you to understand the eligibility of your site and the Bounce Rate affects the SEO results at the same time. While you will be able to reach much effective information on Google Analytics, you will have a chance to improve your site when you know the exact results and the percentage of the Bounce Rate. If people do not spend time on your site, you will be able to know that and you can directly change your site and solve the problems. In this way, people may spend more time on your site. So, knowing the Bounce Rate has an effective role if you would like to provide a better service to the visitors or the users of your site.

Average Bounce Rate by Industry

Industries may have different Bounce Rates because the Bounce Rate is changeable in different industries. People prefer to stay longer or shorter on each of them. You need to know more about the average Bounce Rate of your industry to have more idea about the success of your site. You can see more detailed information about the Bounce Rates of the industries.

  • Service Sites

Service sites usually have the best Bounce Rate and people spend more time on the service sites. Most of the time, the Bounce Rate is between 10% and 30%. If you have a service site, you need to keep the Bounce Rate within the range of the average.  

  • Content Sites

Content sites have a higher Bounce Rate than service sites. The Bounce Rate is usually between 40% and 60%. It is almost close to a good rate. You can still keep improving your site and try to get a better Bounce Rate.

  • Blog Pages

The blog pages have the highest Bounce Rate than content sites and service sites. People prefer to stay less on the blog pages and do not spend much time on the site at the same time. The Bounce Rate of blog pages is usually between 70% and 90%.

People might have questions about the Bounce Rate and know more about improving the sites at the same time. You will be able to find frequently asked questions that may help you with the subject. There might be a question which you are curious about and you can have more detailed information as well. The frequently asked question may guide you on the subject that you might need to know. If you would like to know more about the Bounce Rate, you can look at the frequently asked questions that we prepared for you below.

FAQ

What is a Good Bounce Rate?

While the Bounce Rate is changeable according to industries, there is an average Bounce Rate that can show the success of your site. If you would like to have a successful site and want people to spend more time on your site, you should have the less Bounce Rate as much as you can. You can see more detailed information below.
The Bounce Rate is 20% and under.
As we mentioned before, having a Bounce Rate under 20% might be a tracking problem.
Between 30% and 50%.
Having a Bounce Rate is between 30% and 50% is a good rate. If you have the Bounce Rate between 30% and 50%, it shows that your site is going well but you should keep improving it as you do.
Between 50% and 70%.
Having a Bounce Rate is between 50% and 70% is an average rate and it shows that you should improve your site more to have a better rate.
Between 70% and 80%.
Having a Bounce Rate is between 70% and 80% shows that your site is going bad and you need to reduce the Bounce Rate as soon as possible.
The Bounce Rate is 80% or higher.
Having a Bounce Rate is 80% or higher is the worst Bounce Rate because it shows that almost every visitor does not spend more than a second on your site and leaves your page directly. You must reduce the Bounce Rate as soon as possible. You can look at the article that we prepared for you and learn more about how to reduce the Bounce Rate and improve your site at the same time.

Is the Bounce Rate Changeable on Different Industries?

Yes. The Bounce Rate could be changeable in different industries. You need to know the average Bounce Rate of the industry that you occur with because while the blog pages have the high Bounce Rate, it can be different on the content or other sites. You need to keep the average or better Bounce Rate of the industry. You can see more information about the Bounce Rate of the industries in the article that we prepared for you above on the average bounce rate of the industries.

Why is my Bounce Rate 0%?

There are different levels of Bounce Rate that you will be able to see when you measure it. The measurements and analyzes will show that if you have a good or bad bounce rate but most of the time, having a Bounce Rate which is under 20% could be a measurement problem of your site. Incorrect tracking might be a reason for the Bounce Rate of 0%. You should know the measurement or tracking problem of your site and measure the Bounce Rate of your site again then you will be able to see the exact Bounce Rate of your site.

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