What is YouTube SEO: Tips to Boost Your Search Ranking

YouTube is one of the most used search engines all over the world. While Google takes the first place, YouTube is the second-largest search engine. In recent years, the popularity of YouTube has been increasing consistently. People who aim to be successful on YouTube would like to improve the subject of the YouTube videos and raise the subscribers on their channels at the same time. To have an effective channel there are things that you need to know about YouTube SEO. There are 2.1 billion YouTube users worldwide and you need to work on YouTube SEO if you want users to see your videos on the top of the search. You will be able to find significantly detailed information about YouTube SEO in the article that we prepared for you. Let’s look at more details about YouTube SEO.

YouTube SEO Guide
YouTube SEO Guide

What is YouTube SEO?

YouTube SEO provides that your videos rank higher than others and reach more people searching on YouTube at the same time. These processes which boost your search ranking, are called YouTube SEO. If you would like to reach more people and improve the videos that you are creating, you need YouTube SEO. It should be noted that the competition is extremely high on YouTube while there are 2.1 billion users. Youtubers are trying to reach more and more people and make creative videos at the same time but it might not be effective without YouTube SEO because you need to improve your channel and rank your videos higher than others at the same time. If you have questions about why you need YouTube SEO, you will be able to learn more about YouTube SEO in the article.

Why Do You Need YouTube SEO?

Having a YouTube channel and sharing videos is not enough to have subscribers, likes, or comments. You need to rank YouTube videos in 2021. Otherwise, you will not be able to reach enough people on YouTube. You should know how to optimize videos for YouTube search. In this way, you will be able to reach more people who can be interested in your videos and they will be able to find your videos on the higher places on the search at the same time. If you aim to be successful on YouTube, you should learn more about the keys which can help you.

why do you need youtube seo
why do you need youtube seo?

How Does YouTube Algorithm Work?

YouTube algorithm is not complicated as Google. If you share a video on YouTube, it is possible that many users can see your video and watch it by many people at the same time. There are some important things that you need to know about YouTube is you must be creative. Otherwise, you can have some problems with copying. In addition to that, people do not prefer to watch the same things over and over again and if your video is not creative or immersive enough, people will not even watch it. Eventually, you need to create creative content and search effective keywords and plan the description part at the same time. Besides that, you could realize that YouTube gives recommendations and suggestions according to the videos that you watched before on YouTube. As a user, YouTube will give recommendations to you according to the video that you watched last time and the videos can be related to each other as well.

Explore More: Why UX Matters? Relationships Between UX and SEO

How to Rank Your YouTube Videos in 2021?

While the competition is extremely high, you must be different than anyone else and use your creativity at the same time but there are more things that you need to do than these. If you would like to rank your YouTube videos in 2021, there are extremely important points that you need to know before you start YouTube SEO. You will be able to find some of the keys which can help you. You can directly follow the titles that we shared with you below and have more detailed information on what to do to rank your YouTube videos.

YouTube Keyword Research

While keyword research is significantly essential on all search engines, it is also important for YouTube SEO. If you would like to make your video more effective, you need to search for the most searched keywords on YouTube because it is also extremely important for YouTube SEO. It will also increase your clicks at the same time you will be able to reach more people. In addition to that, you need to choose keywords that can take the attention of the users. When you use strong keywords, people can be curious about your content and would like to click on it. Keywords are extremely important on all websites that you take services from but YouTube is not only a video service, it is also the second-largest search engine all over the world. So, if you would like to make your channel more effective and stronger, you need to know the important things to boost your search ranking on YouTube.

Descriptions

You will be able to use more keywords on the description part. You can look at the keywords which are similar and effective with the keywords that you used on the titles. In addition to that, you can make your content stronger with effective descriptions. If you would like to boost your search ranking, the description part has an essential and effective role on YouTube SEO. You need to make your description part effective to reach more people on YouTube. Your limit will be 1.000 characters under your YouTube video but you need to know that it is important that people do not like to read things if they are ready to watch something on YouTube. So, you need to keep shorter your words as much as you can on the description part of YouTube.

Descriptions on YouTube
Descriptions on YouTube

In addition to that, if you would like to choose long descriptions with many details, you need to be careful about the beginning and end of the description. You need to use effective keywords at the beginning and closing parts. Also, your description should include CTA (call to action) parts. If you prefer to make your descriptions longer than expected, you should never forget to add CTA.

On the description part, you can also use links but there is an important that you should not forget, your description part must include effective and strong keywords under your YouTube video. While you can make your description part longer, you can prefer to make it shorter at the same time. You can use effective and strong keywords while you will be able to use links and CTA parts in your description. It is not essential what to choose on the description part, the most important thing is to make it more effective.

Hashtags on YouTube

While the hashtags are extremely important on various social media platforms, they have a serious place in also description part of YouTube. If you are planning to upload a video on YouTube, you need an effective description part which people could be interested in and reach your video on YouTube at the same time. You can prefer to add hashtags to the description and make it stronger as well. You will be able to reach your target audience while you will be able to catch many different people on YouTube. It should be noted that the keywords that you will use on hashtags must be relevant to the video that you would like to upload. Otherwise, people will reach wrong content on YouTube and it can decrease watching of your video on YouTube as well. So, you must be careful with the related keywords on your hashtags.

Optimize Your Channel

YouTube SEO is not only about optimizing your YouTube video. You also need to optimize your channel to make it more effective and stronger at the same time. It is an important thing that you need to know about YouTube SEO. You should never forget the place of optimizing the channel on YouTube SEO and you need to work on that at the same time.

Optimize Your Playlist

After you optimize your video and your YouTube channel, you need to optimize your playlist on YouTube at the same time. If you would like to reach a channel that can reach many people all over the world, optimizing your playlist has also an essential role on YouTube SEO. If you have various videos and they have different and not related categories, you can make them categorized instead of expecting people to find the numerous contents on your YouTube channel. You need to make the searching easier for the people who would like to reach your video on YouTube. Eventually, you should never expect people to reach your video randomly on YouTube. In addition to that, it is not also good for YouTube SEO at the same time. You should optimize your various videos perfectly for your subscribers and the possible visitors and users.

How to Create a Playlist on YouTube

If you would like to create a playlist on YouTube, there are some steps that you need to follow.

  1. You need to sign in to your YouTube account.
  2. You need to go to your channel page and select “Customize Channel”.
  3. You will see the “Playlists” and you need to choose “New Playlist”.
  4. You can create a title for the playlist that you would like to create.
  5. After that, you need to click “Create”.

Subtitles

Subtitles are also important to make your channel more effective and catch the attention of the users, subscribers, and visitors at the same time. It is not possible that uploading videos in every language in the world but it could be better if you could add various languages that people can reach on your YouTube video and YouTube channel at the same time. If you are planning to add subtitles, you need to be sure that the subtitles that you will use are true. Otherwise, it can also create a complication between the users and your contents as well. So, while using subtitles is important, using the subtitles correct is also essential for YouTube SEO as well.

Youtube Subtitles
Youtube Subtitles

Stories and Posts

Meet with the new features of YouTube. If you would like to improve yourself on any digital platform, you need to follow and catch new features on the digital platform that you use. Stories and posts are the new features of YouTube and you also need to use them effectively to reach more people on YouTube. People are close to the stories on the post on various social media platforms and if you can use them perfectly on your YouTube channel, it will be effective for your YouTube channel as well but you should never forget that you should share related things with the video that you uploaded or the channel that you created o YouTube at the same time. Otherwise, sharing stories and posts will not be effective on your channel. The subject of stories, posts, and keywords that you use must be related to your last video on YouTube or the channel that was created.

Promoting

YouTube is not enough to reach more people by sharing videos, optimizing your videos, channels, and playlists, creating strong keywords and descriptions. You need also to promote the video that you shared and the contents that you create on YouTube regularly. To promote your video, you can use different social media platforms that you will be able to reach more and more people. In this way, some people could be interested in the video that is uploaded on YouTube and it also increases views, likes, and comments at the same time. It should be noted that views also have an important role on YouTube. When people start to watch your video, you will be able to be in the higher place on YouTube searches. So, you can prefer to use other social media accounts to promote your YouTube video or YouTube channel regularly on Facebook, Instagram, or Twitter. If you are active on different social media platforms or websites, you can also prefer to promote your video and your channel on those sites as well.

Comment, Subscription, and Likes

If you are following YouTube channels or famous YouTubers in the world, you might realize that they ask you to leave a comment under the video, subscribe to the channel, and like the video at the same time because it is extremely important to have an interaction with the viewers and the users on YouTube. When they leave a comment under your video, subscribe to your channel and like the content that you uploaded on YouTube is effective for YouTube SEO.

While people ask for comments, likes, and subscriptions to the views at the beginning of the video, you can also ask for that at the end of the video at the same time. If you are sharing useful content, you can say that you will be able to share more detailed information about the subject and you would be happy with their comments, likes, and subscriptions as well.

Target Keyword

Target keyword has also an essential role in YouTube SEO. You need to be careful with target keywords if you would like to be successful on YouTube on SEO. While you need to be careful on the keyword and description parts on YouTube, you need to search about target keywords at the same time. Your video file name must include the target keyword. Also, the description and the title that you will use need to include target keywords at the same time.

Explore More: Content Marketing Metrics: Measure Your Content’s Success!

Behavior Metrics

As we mentioned before, you get recommendations from YouTube according to the videos that you watched before on YouTube and this situation is not about searches. If you would like to improve your channel, you need to know more about the behavior metrics and focus on them at the same time. There are some behavior metrics that you need to focus on:

  1. Watch Times
  2. Percentage Watched
  3. Click-Through Rate

You need to know the watch times of your content, percentage watched, and click-through rate on YouTube. You need to keep people watching your video for more than half. If the results are not good that you expected, you need to work on that and make your videos more interesting for people and you also need to take the attention of them.

Youtube SEO behavior metrics
Youtube SEO behavior metrics

How to Create a YouTube Channel

If you do not have a YouTube Channel and want to create one, you need some steps that you can see below. You can directly create your YouTube channel by following the steps that we share with you.

  1. You need to go to the homepage of YouTube and click to Sign In.
  2. After that, you will see some selections that you will be able to choose. You need to select the “Create Account” button.
  3. You should enter your e-mail address and password on the page to have a YouTube channel.
  4. You need to choose the “For Myself” or the “To Manage My Business” buttons. If you would like to improve your channel you can directly choose the “To Manage My Business” button.

After you create your account, there are still some things that you need to complete to manage your channel on YouTube. You need to sign in to your account and go to the settings part. On the settings part, you will see the “Create a Channel” part. You should choose the name of your own YouTube channel and add a channel art at the same time. For detailed information, you can look at the recommended image sizes as well.

If you completed that part, you need a channel icon. You will see “Edit Channel Icon” and you need to click on that to add your channel icon. To make it more effective, you can also look at the recommendations of Google as well. In addition to that, you must be careful with the community guidelines because there are some pictures that you shouldn’t put on your icon on your channel. After you completed all of the steps, you will have a YouTube Channel and you can start to upload your video.

How to Upload Video on my YouTube Channel

Uploading a video on your YouTube channel is significantly easy but you need to know some steps if you are confused about the uploading part. You can see some steps which can help you below;

  1. You need to sign in to your YouTube account to upload a video on your channel.
  2. You will see the “Create a Video or Post” part on the top of the screen.
  3. You should find the “Select Files to Upload”.
  4. After you choose the “Select Files to Upload” button, you should select the content that you would like to upload and click on the “Public” button. You need to be careful on that part because if you do not select the “Public” part, people will not be able to see your videos.
  5. You will see the description part after you completed the part above. You can add the video title and the description. (To have more information about titles and descriptions, you can look at the part description part that we shared in the article above. In this way, you can have more detailed information.)
  6. If your complete description and titles, your video will be ready to publish.

Why Are Google Searches Important for YouTube Videos?

While you need to work on SEO for Google, it can also show your YouTube video on searches. The most important thing is reach to the target people on all of the search engines. If you can be effective on YouTube SEO, you will be able to reach more and more people in the world. While it can make your channel stronger on YouTube, people can find you on Google searches at the same time. You should be careful with the keywords, descriptions, and titles that you will use for your content. If you can make it effective, people will be able to reach your video easily. To have more detailed information, you can look at the description and keyword parts that we shared with you in the article above.

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