Why having a meta description is important?
Meta description has not yet been proven to have a direct impact on SEO. However, in SERP, users definitely take a look at this area before deciding which page they want to enter.
So you have to convince them that you have what they’re looking for. On a web page with an empty meta description section, Google randomly determines the fields it will display on the SERP. This creates the impression of an unreliable website that lacks useful information. In order not to experience this situation, you must have a meta description for each of your web pages.
How to pass the audit? – Adding a meta tag on the webpage
In order for your web page to have a meta description, you need to add it between the <head> tags of the relevant page. You can add meta descriptions to the space reserved on the panel –such as WordPress- without the need to have any knowledge about coding languages. In addition to that, this is an extremely simple process that can also be performed directly from the code page.
After defining the meta description, the number of users coming to your site via SERP will likely increase. Because more people will see your site as “the place to find what they’re looking for”.