Screpy’s free SERP Competitor Analyzer finds Google organic results for a keyword and checks the available on-page SEO signals of those pages. Use it to choose relevant competitors, examine their pages and identify a change worth investigating on your own site. The report shows observations; it does not explain every ranking decision.
Set the keyword, country and domain
Enter the phrase you want to investigate and select your audience’s country. The optional domain field highlights matching results; leave it empty when exploring a topic before choosing a page to optimize.
For an illustrative setup, use seo audit tool, United States and example.com. This is an input example, not a claim that the domain ranks for that phrase. The search uses desktop results and the selected country’s configured language. Changing the website’s display language does not independently choose the search language; there is no city or device selector here.
Enter the host you want to find. Protocols, www and paths are removed for matching, but blog.example.com is separate from example.com. Adding a domain highlights matching pages; it does not automatically compare an unlisted page from your site.
Compare pages that answer the same need
A search competitor is a page appearing for your query, even if its owner is not a direct business rival. Read the title and snippet, then open the page to judge what it helps the visitor do. Page type and search intent require your assessment; the tool does not classify them automatically.
Use this table when inspecting a result, rather than treating it as a predicted results list:
| Page you find | Visitor’s likely task | Useful comparison |
|---|---|---|
| Interactive tool | Run a check now | Inputs, explanation and usable output |
| How-to guide | Learn a process | Steps, prerequisites and examples |
| Product comparison | Choose between options | Criteria, limitations and evidence |
Separate the search listing from page metadata. Google can generate a different title link; snippets can vary by query. A difference alone does not prove a broken title or description.
Read the on-page audit colors
Page audits load separately from the ranking list. Where checks are available, badges summarize categories such as titles, headings, canonical tags, links, images and structured data. Inspect the badge details before deciding what needs attention.
Green indicates passed checks, yellow indicates warnings, red indicates errors and blue indicates information. A category uses its most serious returned check, so read the finding rather than judging the whole page by one color. A green highlighted result row simply matches your domain; it is not an SEO quality rating.
An audit that fails or cannot reach a page is unavailable evidence, not proof of poor SEO. A missing category is not a passed check. The badges describe the available analysis, not why Google ranks one page above another or a guarantee that a change will improve positions.
Turn a competitor finding into one useful change
Choose two or three results serving the same visitor task as your page. A competitor with more words or more green badges is not automatically the best model.
- Open comparable pages and note what they help visitors accomplish.
- Inspect a relevant audit finding and verify it on the actual page.
- Check your target URL with the On-Page SEO Checker, especially if it is absent from the results.
- Record one confirmed gap, the proposed edit and how you will check the improvement.
For example, if competing guides explain a required setup step and yours leaves readers unable to begin, add that prerequisite with a clear example. Copying their headings or matching their word count would not address the problem. For a technical warning, confirm that it conflicts with the page’s intended behavior before changing it.
Know what this SERP snapshot leaves out
Load more results when needed. The tool allows up to ten result batches, without guaranteeing 100 unique pages. Numbers reflect the displayed organic list order, not every slot on Google’s page including ads. An absent domain means it was not found in the loaded results; it does not prove the site never ranks.
This view does not report backlinks, traffic estimates, keyword difficulty or the complete set of SERP features. A shared query URL runs the search again instead of preserving the original report.
Keep the keyword and country consistent when repeating a check. Google results can differ with context and time, so one later position does not establish that your edit caused movement. Use the Keyword Rank Checker for a focused domain lookup, or Screpy Rank Tracker when you need recurring checks and ranking history.