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AI SEO Intelligence
Awesome SEO Tools
A practical directory of 259+ established SEO tools. Compare what each tool does, its official starting price, billing basis, and free-plan or trial availability before you choose.
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Find the right SEO stack.
Every link goes directly to the vendor. Prices are starting prices, not promotional or affiliate offers, and can change after review.
Pricing last reviewed: 21 July 2026.
Disclosure: Screpy is our product and appears in the all-in-one category. Listings are not sponsored and are ordered alphabetically within each category.
All-in-one SEO platforms
Broad SEO suites for research, auditing, rank tracking, content, and reporting.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Screpy | Website audit, rank tracking, monitoring, and SEO reporting. | $16/mo · annual billing | Free trial |
| Semrush | SEO, PPC, content, competitive research, and reporting suite. | $139/mo | Free account with limited tools |
| Ahrefs | Keyword, backlink, content, and technical SEO platform. | $129/mo | Free Webmaster Tools |
| Moz Pro | Rank tracking, keyword research, site crawls, and links. | $79/mo · annual billing | 30-day free trial |
| SE Ranking | SEO suite for agencies, tracking, audits, and reporting. | $103.20/mo · annual billing | 14-day free trial |
| Serpstat | Keyword, rank, backlink, and site audit toolkit. | See website | See pricing page |
| Mangools | Keyword research, SERP analysis, backlinks, and tracking. | See website | See pricing page |
| WebCEO | White-label SEO platform for agencies and teams. | See website | See pricing page |
| Raven Tools | SEO research, audit, reporting, and campaign platform. | $39/mo | 7-day free trial |
| Similarweb | Digital market intelligence, traffic research, and keyword data. | See website | See pricing page |
| Seodity | Complete SEO toolkit for growing organic visibility. | See website | Check website |
| Ubersuggest | SEO suite for keyword ideas, traffic, and competitive research. | See website | Check website |
| SEO PowerSuite | Desktop SEO suite for rankings, on-page work, backlinks, and reports. | See website | Check website |
| SpyFu | SEO and PPC competitive intelligence with keywords and historical data. | See website | Check website |
| BrightEdge | Enterprise platform for SEO, content optimisation, and competitive analysis. | See website | Check website |
| Clicks.so | Beginner-friendly SEO research and optimisation platform. | See website | Check website |
| SEO Utils | Cross-platform desktop application for SEO workflows. | See website | Check website |
| Spexia | Content creation and optimisation toolkit for informational and e-commerce sites. | See website | Check website |
| DiagnoSEO | AI-powered SEO and content marketing tools with a WordPress plugin. | See website | Check website |
| Telescope | SEO toolkit for research, audits, rank tracking, and internal-link opportunities. | See website | Check website |
| DAXRM | Agency CRM for SEO, PPC, reporting, and team collaboration. | See website | Check website |
| SEO Toolbox | Page analysis, AI insights, and in-depth SEO report generation. | See website | Check website |
| Bishopi.io | Enterprise-grade SEO and domain intelligence platform. | See website | Check website |
| Seobility | SEO software with crawling, rank tracking, backlinks, and reporting. | See website | Check website |
Keyword research and clustering
Find demand, questions, keyword groups, and search-intent opportunities.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Keyword Tool | Keyword ideas from Google, YouTube, Amazon, and more. | See website | See pricing page |
| AnswerThePublic | Search questions, comparisons, and autocomplete visualisations. | See website | See pricing page |
| AlsoAsked | People Also Ask research and question-tree discovery. | $15/mo | Free searches with limits |
| LowFruits | Low-competition keyword discovery and SERP analysis. | $29.90/mo | Pay-as-you-go credits available |
| Keyword Insights | Keyword clustering, intent classification, and content briefs. | See website | See pricing page |
| Keysearch | Budget keyword research, SERPs, and rank tracking. | See website | See pricing page |
| Keyword Chef | Buy-once keyword research focused on long-tail opportunities. | See website | See pricing page |
| Keywords Everywhere | Browser keyword metrics and related-query research. | See website | See pricing page |
| TopicRanker | Keyword opportunities based on weak ranking pages. | See website | See pricing page |
| KParser | Keyword suggestions from search engines and marketplaces. | See website | See pricing page |
| Screpy | Website audit, rank tracking, monitoring, and SEO reporting. | $16/mo · annual billing | Free trial |
| Semrush | SEO, PPC, content, competitive research, and reporting suite. | $139/mo | Free account with limited tools |
| Ahrefs | Keyword, backlink, content, and technical SEO platform. | $129/mo | Free Webmaster Tools |
| SE Ranking | SEO suite for agencies, tracking, audits, and reporting. | $103.20/mo · annual billing | 14-day free trial |
| Serpstat | Keyword, rank, backlink, and site audit toolkit. | See website | See pricing page |
| Mangools | Keyword research, SERP analysis, backlinks, and tracking. | See website | See pricing page |
| Seodity | Complete SEO toolkit for growing organic visibility. | See website | Check website |
| Ubersuggest | SEO suite for keyword ideas, traffic, and competitive research. | See website | Check website |
| SpyFu | SEO and PPC competitive intelligence with keywords and historical data. | See website | Check website |
| Clicks.so | Beginner-friendly SEO research and optimisation platform. | See website | Check website |
| Telescope | SEO toolkit for research, audits, rank tracking, and internal-link opportunities. | See website | Check website |
| Bishopi.io | Enterprise-grade SEO and domain intelligence platform. | See website | Check website |
| KeySearch LSI Keyword | Generate semantically related keyword ideas for content planning. | See website | Check website |
| WordStream | Discover and prioritise keyword opportunities. | See website | Check website |
| Seoformulas | Find untapped keywords and build SEO research formulas. | See website | Check website |
| Serp Miner | Find long-tail keywords from autocomplete and bulk volume data. | See website | Check website |
| kwrds.ai | Find keyword ideas and questions people ask. | See website | Check website |
| Keywordideas.xyz | Generate keyword suggestions from URLs and Google search data. | See website | Check website |
| Long Tail Pro | Keyword research platform focused on long-tail opportunities. | See website | Check website |
| Keyword Surfer | Chrome keyword and content research extension. | See website | Check website |
Rank tracking and SERP intelligence
Track organic positions, local results, SERP features, and competitors.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| AccuRanker | Fast daily rank tracking with segmentation and reporting. | $224/mo | 14-day free trial |
| Advanced Web Ranking | Enterprise rank tracking across search engines and locations. | $139/mo | 30-day free trial |
| ProRankTracker | Daily position tracking, mobile rankings, and reports. | See website | See pricing page |
| Nightwatch | Rank tracking with local visibility and reporting. | See website | See pricing page |
| Rank Ranger | Rank tracking, SERP features, dashboards, and API access. | See website | See pricing page |
| Wincher | Keyword tracking and on-page optimisation for teams. | See website | See pricing page |
| SerpWatch | Rank tracking, alerts, and white-label reporting. | $50/mo | 14-day free trial |
| Zutrix | AI-assisted rank tracking and keyword monitoring. | See website | See pricing page |
| Nozzle | SERP-level visibility data and rank tracking at scale. | $399/mo | 14-day free trial |
| RankTracker.com | Keyword positions, SERPs, and competitor research. | See website | See pricing page |
| Screpy | Website audit, rank tracking, monitoring, and SEO reporting. | $16/mo · annual billing | Free trial |
| Semrush | SEO, PPC, content, competitive research, and reporting suite. | $139/mo | Free account with limited tools |
| Ahrefs | Keyword, backlink, content, and technical SEO platform. | $129/mo | Free Webmaster Tools |
| SE Ranking | SEO suite for agencies, tracking, audits, and reporting. | $103.20/mo · annual billing | 14-day free trial |
| Serpstat | Keyword, rank, backlink, and site audit toolkit. | See website | See pricing page |
| Mangools | Keyword research, SERP analysis, backlinks, and tracking. | See website | See pricing page |
| Seodity | Complete SEO toolkit for growing organic visibility. | See website | Check website |
| Ubersuggest | SEO suite for keyword ideas, traffic, and competitive research. | See website | Check website |
| SEO PowerSuite | Desktop SEO suite for rankings, on-page work, backlinks, and reports. | See website | Check website |
| SpyFu | SEO and PPC competitive intelligence with keywords and historical data. | See website | Check website |
| Telescope | SEO toolkit for research, audits, rank tracking, and internal-link opportunities. | See website | Check website |
| DAXRM | Agency CRM for SEO, PPC, reporting, and team collaboration. | See website | Check website |
| SerpBear | Open-source search-engine position tracker. | See website | Check website |
| SERPWatcher | Rank tracking for marketers and agencies. | See website | Check website |
| That's Rank! | Instant Google keyword-rank monitoring. | See website | Check website |
| SERPrecon | Content optimisation from semantic competitive analysis and AI share of voice. | See website | Check website |
| MozBar | Browser toolbar for instant page and SERP metrics. | See website | Check website |
| MST SERP Counter | Show position numbers directly in Google search results. | See website | Check website |
| SEO Search Simulator | Emulate Google searches by location and check top-100 rankings. | See website | Check website |
| GEO/AEO Tracker | Open-source dashboard for AI visibility, citations, and competitors. | See website | Check website |
| Seobility | SEO software with crawling, rank tracking, backlinks, and reporting. | See website | Check website |
Technical SEO crawlers and audits
Crawl sites, find technical defects, and monitor indexability at scale.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Screaming Frog SEO Spider | Desktop crawler for site audits, redirects, metadata, and sitemaps. | £199/year · annual licence | Free crawl up to 500 URLs |
| Sitebulb | Desktop and cloud auditing with prioritised recommendations. | £95/year · annual licence | 14-day free trial |
| Lumar | Enterprise technical SEO, crawling, and website intelligence. | Custom · quote-based | Demo available |
| Botify | Enterprise crawl, log, and search performance platform. | Custom · quote-based | Demo available |
| Oncrawl | Technical SEO, log analysis, and data-driven crawling. | Custom · quote-based | Free trial or demo |
| JetOctopus | Cloud crawler, log analyser, and SEO dashboard. | See website | See pricing page |
| ContentKing | Real-time SEO monitoring and change detection. | See website | See pricing page |
| Spotibo | Cloud SEO crawler for agencies and technical audits. | See website | See pricing page |
| Netpeak Spider | Desktop crawler for SEO audits and website scraping. | See website | See pricing page |
| Hexometer | Website monitoring for technical, performance, and SEO issues. | $9/mo | Free plan |
| Screpy | Website audit, rank tracking, monitoring, and SEO reporting. | $16/mo · annual billing | Free trial |
| Semrush | SEO, PPC, content, competitive research, and reporting suite. | $139/mo | Free account with limited tools |
| Ahrefs | Keyword, backlink, content, and technical SEO platform. | $129/mo | Free Webmaster Tools |
| Seodity | Complete SEO toolkit for growing organic visibility. | See website | Check website |
| SEO Utils | Cross-platform desktop application for SEO workflows. | See website | Check website |
| Telescope | SEO toolkit for research, audits, rank tracking, and internal-link opportunities. | See website | Check website |
| SEO Toolbox | Page analysis, AI insights, and in-depth SEO report generation. | See website | Check website |
| SiteAnalyzer | Scan websites and inspect detailed page-level SEO data. | See website | Check website |
| Moz On-Page Grader | Analyse individual-page optimisation opportunities. | See website | Check website |
| BROWSEO | View a page through a search-engine-style text rendering. | See website | Check website |
| linkok.com | Modern broken-link checker. | See website | Check website |
| PressProxy | Serve a blog under a primary domain path with Cloudflare Workers. | See website | Check website |
| Wizardstool | Check sites for broken links. | See website | Check website |
| SEOnaut | Open-source technical SEO auditing tool. | See website | Check website |
| Siteliner | Find duplicate content, broken links, and quality issues. | See website | Check website |
| Black SEO Analyzer | Command-line SEO analysis for search and AI discovery. | See website | Check website |
| Python SEO Analyzer | Open-source crawler and technical SEO analyser. | See website | Check website |
| Server-side Rendering Checker | Compare server-rendered and browser-rendered page output. | See website | Check website |
| LibreCrawl | Open-source crawler with JavaScript rendering and unlimited URL crawling. | See website | Check website |
| Woorank | Website review platform for practical SEO improvements. | See website | Check website |
| Checkbot | Browser crawler for common SEO, speed, and security checks. | See website | Check website |
| Broken Link Checker | Find and report broken links on a website. | See website | Check website |
| Robots.txt Checker | Check robots.txt syntax and rules. | See website | Check website |
| XML Sitemap Checker | Validate XML sitemaps for errors. | See website | Check website |
| Seobility | SEO software with crawling, rank tracking, backlinks, and reporting. | See website | Check website |
| OptimalUX | Real-time SEO patching and A/B testing. | See website | Check website |
On-page SEO and content optimisation
Improve pages, briefs, entities, topical coverage, and content quality.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Surfer | Content editor and optimisation workflows based on SERPs. | $99/mo | 7-day money-back guarantee |
| Clearscope | Premium content optimisation and topical relevance scoring. | $129/mo | Demo available |
| Frase | SERP research, content briefs, writing, and optimisation. | See website | See pricing page |
| MarketMuse | Content inventory, topical modelling, and planning. | See website | See pricing page |
| NeuronWriter | Content editor, NLP recommendations, and planning. | $23/mo | Free trial |
| Page Optimizer Pro | On-page recommendations based on ranking-page analysis. | See website | See pricing page |
| Dashword | Content briefs, optimisation reports, and monitoring. | $99/mo | Free trial |
| Content Harmony | Research workflows and content briefs for SEO teams. | See website | See pricing page |
| SEObase | On-page analysis, keyword research, and content tools. | See website | See pricing page |
| SEOTesting | SEO split tests, annotation, and Search Console insights. | See website | See pricing page |
| Screpy | Website audit, rank tracking, monitoring, and SEO reporting. | $16/mo · annual billing | Free trial |
| Semrush | SEO, PPC, content, competitive research, and reporting suite. | $139/mo | Free account with limited tools |
| Screaming Frog SEO Spider | Desktop crawler for site audits, redirects, metadata, and sitemaps. | £199/year · annual licence | Free crawl up to 500 URLs |
| SEO PowerSuite | Desktop SEO suite for rankings, on-page work, backlinks, and reports. | See website | Check website |
| BrightEdge | Enterprise platform for SEO, content optimisation, and competitive analysis. | See website | Check website |
| Spexia | Content creation and optimisation toolkit for informational and e-commerce sites. | See website | Check website |
| DiagnoSEO | AI-powered SEO and content marketing tools with a WordPress plugin. | See website | Check website |
| KeySearch LSI Keyword | Generate semantically related keyword ideas for content planning. | See website | Check website |
| ContentSwift | Open-source content research and optimisation tool for SEO. | See website | Check website |
| GrowthBar | AI writing and optimisation for SEO-friendly content. | See website | Check website |
| LSIGraph | Content optimisation with semantic keyword recommendations. | See website | Check website |
| SearchSocket | Free AI suggestions for content aligned with Google guidance. | See website | Check website |
| BlogBud AI | Generate SEO articles and export them to popular CMS platforms. | See website | Check website |
| GrackerAI | AI editorial and programmatic SEO for B2B cybersecurity teams. | See website | Check website |
| TailorTask | AI agents for internal linking, outreach, and blog creation. | See website | Check website |
| SearchAttention | Optimise content for Google AI Overviews, Perplexity, and SearchGPT. | See website | Check website |
| AltTextLab | Generate accessible, SEO-oriented image alt text with AI. | See website | Check website |
| SERPrecon | Content optimisation from semantic competitive analysis and AI share of voice. | See website | Check website |
| Hypertxt | Generate deeply researched SEO and GEO content. | See website | Check website |
| TuxSEO | Automated SEO blog creation for businesses. | See website | Check website |
| Moz On-Page Grader | Analyse individual-page optimisation opportunities. | See website | Check website |
| BROWSEO | View a page through a search-engine-style text rendering. | See website | Check website |
| SEO Minion | Browser tools for on-page analysis, links, and SERP previews. | See website | Check website |
| SEOquake | Browser SEO toolbox with page and SERP metrics. | See website | Check website |
| Ahrefs SEO Toolbar | Extension for on-page reports, links, redirects, and country SERPs. | See website | Check website |
| META SEO Inspector | Inspect page metadata and surface SEO issues. | See website | Check website |
| TextOptimizer | Extract relevant terms and intent cues from search results. | See website | Check website |
| BuzzSumo | Content research, link analysis, and social media intelligence. | See website | Check website |
| SEO Sidebar | Persistent browser side panel with real-time on-page SEO data. | See website | Check website |
| OptimalUX | Real-time SEO patching and A/B testing. | See website | Check website |
| ContentStudio | Discover niche content and publish it across social channels. | See website | Check website |
AI SEO and content creation
Generate, refresh, optimise, and scale SEO content with editorial control.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Jasper | AI content platform for marketing teams and workflows. | $69/mo | 7-day free trial |
| Writesonic | AI writing, SEO articles, and content research tools. | $79/mo | Free plan |
| Copy.ai | AI copywriting and workflow automation for teams. | $29/mo | Free plan |
| Scalenut | AI content planning, writing, and optimisation suite. | $59/mo | 7-day free trial |
| Outranking | AI SEO strategy, briefs, and content optimisation. | See website | See pricing page |
| Koala | AI writing and chatbot tools for publishers. | $9/mo | Free trial |
| SEOWriting.ai | SEO-focused AI articles and image generation. | See website | See pricing page |
| Content at Scale | Long-form AI writing and content optimisation workflows. | See website | See pricing page |
| RankIQ | Keyword libraries and AI content optimisation for bloggers. | $49/mo | Free trial |
| Anyword | AI copywriting with performance prediction. | $49/mo | 7-day free trial |
| Screpy | Website audit, rank tracking, monitoring, and SEO reporting. | $16/mo · annual billing | Free trial |
| DiagnoSEO | AI-powered SEO and content marketing tools with a WordPress plugin. | See website | Check website |
| ContentSwift | Open-source content research and optimisation tool for SEO. | See website | Check website |
| GrowthBar | AI writing and optimisation for SEO-friendly content. | See website | Check website |
| SearchSocket | Free AI suggestions for content aligned with Google guidance. | See website | Check website |
| BlogBud AI | Generate SEO articles and export them to popular CMS platforms. | See website | Check website |
| GrackerAI | AI editorial and programmatic SEO for B2B cybersecurity teams. | See website | Check website |
| TailorTask | AI agents for internal linking, outreach, and blog creation. | See website | Check website |
| SearchAttention | Optimise content for Google AI Overviews, Perplexity, and SearchGPT. | See website | Check website |
| AltTextLab | Generate accessible, SEO-oriented image alt text with AI. | See website | Check website |
| Hypertxt | Generate deeply researched SEO and GEO content. | See website | Check website |
| TuxSEO | Automated SEO blog creation for businesses. | See website | Check website |
| GEO/AEO Tracker | Open-source dashboard for AI visibility, citations, and competitors. | See website | Check website |
Backlink research and link building
Analyse backlink profiles, discover prospects, and manage link campaigns.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Majestic | Backlink index, link metrics, and competitor research. | See website | See pricing page |
| cognitiveSEO | Backlink analysis, unnatural link detection, and tracking. | See website | See pricing page |
| LinkResearchTools | Enterprise backlink analysis and link-risk workflows. | See website | See pricing page |
| Monitor Backlinks | Backlink monitoring, competitor links, and disavow support. | $29/mo | 30-day free trial |
| Linkody | Backlink tracking, competitor monitoring, and reporting. | See website | See pricing page |
| BuzzStream | Link prospecting, outreach, and digital PR relationship management. | See website | See pricing page |
| Pitchbox | Enterprise outreach, prospecting, and campaign automation. | See website | See pricing page |
| Respona | AI-assisted link-building and PR outreach campaigns. | See website | See pricing page |
| Postaga | Outreach automation and link-building campaign ideas. | See website | See pricing page |
| HARO Connectively | Source-journalist matching for earned media opportunities. | Free · free plan | Free plan |
| Semrush | SEO, PPC, content, competitive research, and reporting suite. | $139/mo | Free account with limited tools |
| Ahrefs | Keyword, backlink, content, and technical SEO platform. | $129/mo | Free Webmaster Tools |
| Serpstat | Keyword, rank, backlink, and site audit toolkit. | See website | See pricing page |
| SEO PowerSuite | Desktop SEO suite for rankings, on-page work, backlinks, and reports. | See website | Check website |
| SpyFu | SEO and PPC competitive intelligence with keywords and historical data. | See website | Check website |
| Bishopi.io | Enterprise-grade SEO and domain intelligence platform. | See website | Check website |
| BacklinkGPT | AI-assisted backlink prospecting and personalised outreach. | See website | Check website |
| YouLinker | Submit products to multiple directories for link acquisition. | See website | Check website |
| BacklinkScan | Simple backlink checker for link-profile research. | See website | Check website |
| Seobility | SEO software with crawling, rank tracking, backlinks, and reporting. | See website | Check website |
Digital PR and outreach
Find journalists, distribute stories, and run scalable outreach campaigns.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Snov.io | Prospecting, email verification, and outreach sequences. | $39/mo | Free plan |
| lemlist | Personalised cold email and multichannel outreach. | $69/mo | 14-day free trial |
| Mailshake | Sales and PR email outreach with automation. | $29/mo · annual billing | 30-day money-back guarantee |
| NinjaOutreach | Influencer discovery, prospecting, and outreach. | See website | See pricing page |
| JustReachOut | PR pitching, media prospecting, and backlink outreach. | $98/mo · annual billing | Free trial |
| Prowly | PR CRM, media database, newsroom, and distribution. | See website | See pricing page |
| Muck Rack | Media relations platform and journalist database. | Custom · quote-based | Demo available |
| Cision | PR distribution, monitoring, and media intelligence. | Custom · quote-based | Demo available |
| Meltwater | Media monitoring, social intelligence, and PR workflows. | Custom · quote-based | Demo available |
| Prezly | PR CRM, newsroom, and story publishing platform. | See website | See pricing page |
| BacklinkGPT | AI-assisted backlink prospecting and personalised outreach. | See website | Check website |
| YouLinker | Submit products to multiple directories for link acquisition. | See website | Check website |
| TailorTask | AI agents for internal linking, outreach, and blog creation. | See website | Check website |
| BuzzSumo | Content research, link analysis, and social media intelligence. | See website | Check website |
Local SEO and map visibility
Manage listings, monitor map packs, and improve local search presence.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| BrightLocal | Local rank tracking, citations, audits, and reputation management. | Custom · quote-based | Free trial |
| Whitespark | Local SEO, citation building, rank tracking, and review tools. | $20/mo | Free trial |
| Local Falcon | Google Maps grid ranking and local competitor visibility. | $24.99/mo | Free trial |
| Local Viking | Google Business Profile management and map rank grids. | See website | See pricing page |
| GeoRanker | Local rank tracking, SERP data, and citation research. | $99/mo | Free trial |
| Places Scout | Local rank tracking, citation analysis, and reporting. | See website | See pricing page |
| Yext | Listings, knowledge management, reviews, and local pages. | Custom · quote-based | Demo available |
| Uberall | Location marketing, listings, reputation, and local engagement. | Custom · quote-based | Demo available |
| Moz Local | Business listing distribution and local presence management. | $20/mo | Free trial |
| Grid My Business | Local map grid scans and Google Business Profile tracking. | See website | See pricing page |
| Screpy | Website audit, rank tracking, monitoring, and SEO reporting. | $16/mo · annual billing | Free trial |
Schema and structured data
Create, validate, manage, and monitor rich-result markup.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Schema App | Enterprise schema markup management and analytics. | Custom · quote-based | Demo available |
| WordLift | AI-powered schema, knowledge graph, and semantic SEO. | See website | See pricing page |
| Rank Math Pro | WordPress SEO plugin with schema and content features. | $6.99/mo · annual billing | Free version |
| Yoast SEO Premium | WordPress SEO plugin with structured data controls. | See website | See pricing page |
| Schema Pro | WordPress schema markup plugin and templates. | $6.58/mo · annual billing | Free trial |
| All in One SEO | WordPress SEO suite with schema, sitemaps, and audits. | See website | See pricing page |
| Merkle Schema Markup Generator | Generate common JSON-LD schema markup. | Free · free tool | Free tool |
| Google Rich Results Test | Test pages and code for Google rich-result eligibility. | Free · free tool | Free tool |
| Schema.org Validator | Validate Schema.org vocabulary and structured-data syntax. | Free · free tool | Free tool |
| Hall Analysis Schema Markup Validator | Generate and inspect JSON-LD markup. | Free · free tool | Free tool |
| Screpy | Website audit, rank tracking, monitoring, and SEO reporting. | $16/mo · annual billing | Free trial |
| FAQ Schema Generator | Generate FAQ structured-data markup. | See website | Check website |
| JSON-LD Schema Markup Generator | Build JSON-LD structured data markup. | See website | Check website |
Core Web Vitals and site speed
Measure field and lab performance, regressions, and user experience.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| DebugBear | Continuous Lighthouse, Core Web Vitals, and RUM monitoring. | See website | See pricing page |
| SpeedCurve | Performance budgets, synthetic tests, and real user monitoring. | $90/mo | Free trial |
| Calibre | Website performance monitoring and deployment alerts. | $75/mo | Free trial |
| Treo Site Speed | Performance monitoring, RUM, and SEO reporting. | $75/mo · annual billing | Free plan |
| RUMvision | Core Web Vitals monitoring from real-user data. | See website | See pricing page |
| GTmetrix | Lab performance testing, historical tracking, and alerts. | See website | See pricing page |
| WebPageTest | Advanced browser performance testing and visual waterfalls. | Free · free tool | Free tool |
| PageSpeed Insights | Google lab and field Core Web Vitals diagnostics. | Free · free tool | Free tool |
| Lighthouse | Open-source audits for performance, accessibility, and SEO. | Free · open source | Free tool |
| Chrome UX Report | Google field data for real-user web experience. | Free · free dataset | Free tool |
| Screpy | Website audit, rank tracking, monitoring, and SEO reporting. | $16/mo · annual billing | Free trial |
| Pingdom | Test page load time and performance. | See website | Check website |
| Loader.io | Cloud-based load testing for site performance. | See website | Check website |
Web analytics and search data
Understand organic traffic, search demand, visitor behaviour, and conversions.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Google Search Console | Google search performance, indexing, and enhancement reports. | Free · free tool | Free tool |
| Google Analytics | Website traffic, conversion, and audience analytics. | Free · free plan | Free standard plan |
| Bing Webmaster Tools | Bing search performance, indexing, and SEO reports. | Free · free tool | Free tool |
| Microsoft Clarity | Session recordings, heatmaps, and behavioural insights. | Free · free tool | Free tool |
| Plausible | Privacy-friendly, lightweight web analytics. | See website | See pricing page |
| Fathom Analytics | Simple privacy-focused website analytics. | $15/mo | 30-day free trial |
| Matomo | Open-source or hosted privacy analytics platform. | See website | See pricing page |
| Clicky | Real-time web analytics and heatmaps. | See website | See pricing page |
| Simple Analytics | Privacy-first website analytics and event tracking. | $20/mo | 14-day free trial |
| Statcounter | Website traffic statistics and visitor behaviour analytics. | See website | See pricing page |
| SEO Gets | Privacy-focused search analytics for agencies and affiliates. | See website | Check website |
Log analysis and observability
Inspect crawler behaviour, server events, errors, and log data at scale.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Screaming Frog Log File Analyser | Desktop log-file analysis for Googlebot and server activity. | £259/year · annual licence | Free trial |
| Elastic Cloud | Hosted search, log analytics, and observability stack. | See website | See pricing page |
| Sematext Logs | Cloud log management and searchable operational dashboards. | See website | See pricing page |
| Logz.io | Observability platform for logs, metrics, and traces. | See website | See pricing page |
| Splunk Cloud | Enterprise log search, security, and observability. | See website | See pricing page |
| Papertrail | Hosted log aggregation and search. | $5/mo | Free plan |
| Coralogix | Cloud observability for logs, metrics, traces, and security. | Usage-based · usage-based | Free tier |
| Loggly | Cloud log management and analysis. | See website | See pricing page |
| Graylog | Centralised log management and security analytics. | See website | See pricing page |
| Better Stack | Logs, uptime monitoring, incident response, and dashboards. | See website | See pricing page |
SEO reporting and dashboards
Turn SEO, paid, and analytics data into client-ready dashboards and reports.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Looker Studio | Free Google dashboards for Search Console, Analytics, and more. | Free · free tool | Free tool |
| AgencyAnalytics | Agency dashboards, client portals, and automated reports. | See website | See pricing page |
| DashThis | Automated marketing dashboards and client reports. | $44/mo · annual billing | 15-day free trial |
| ReportGarden | Marketing reporting, client management, and proposals. | $75/mo | 14-day free trial |
| Swydo | Automated marketing reports and dashboards. | $69/mo | 14-day free trial |
| Whatagraph | Cross-channel marketing reporting and data automation. | See website | See pricing page |
| Databox | Business dashboards, metrics, and performance alerts. | $64/mo | Free plan |
| Klipfolio | Custom KPI dashboards and data visualisation. | $120/mo | 14-day free trial |
| Supermetrics | Marketing data connectors and reporting automation. | See website | See pricing page |
| Oviond | White-label marketing dashboards and reporting. | $39/mo | 14-day free trial |
| Screpy | Website audit, rank tracking, monitoring, and SEO reporting. | $16/mo · annual billing | Free trial |
| SE Ranking | SEO suite for agencies, tracking, audits, and reporting. | $103.20/mo · annual billing | 14-day free trial |
| SEO PowerSuite | Desktop SEO suite for rankings, on-page work, backlinks, and reports. | See website | Check website |
| BrightEdge | Enterprise platform for SEO, content optimisation, and competitive analysis. | See website | Check website |
| DAXRM | Agency CRM for SEO, PPC, reporting, and team collaboration. | See website | Check website |
| SEO Toolbox | Page analysis, AI insights, and in-depth SEO report generation. | See website | Check website |
| SEO Gets | Privacy-focused search analytics for agencies and affiliates. | See website | Check website |
| Seobility | SEO software with crawling, rank tracking, backlinks, and reporting. | See website | Check website |
E-commerce and marketplace SEO
Research marketplace demand, improve product listings, and monitor commerce search.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Helium 10 | Amazon keyword research, listing optimisation, and operations. | $100/mo | Free plan |
| Jungle Scout | Amazon product research, keywords, and listing optimisation. | $49/mo | 7-day money-back guarantee |
| DataHawk | Marketplace analytics and SEO for Amazon and Walmart. | See website | See pricing page |
| SellerApp | Amazon intelligence, PPC, and listing optimisation. | $29/mo | Free plan |
| AMZScout | Amazon product research, keyword tools, and extensions. | See website | See pricing page |
| SellerSprite | Amazon research, keyword tracking, and product intelligence. | See website | See pricing page |
| MerchantWords | Amazon shopper keyword research and search volume data. | See website | See pricing page |
| eRank | Etsy keyword, listing, and shop SEO research. | $5.99/mo | Free plan |
| Marmalead | Etsy SEO, keyword research, and listing insights. | $19/mo | Free trial |
| EverBee | Etsy product research, analytics, and keyword tools. | $19.99/mo | Free plan |
| Spexia | Content creation and optimisation toolkit for informational and e-commerce sites. | See website | Check website |
International SEO and localisation
Translate, localise, and manage multilingual websites for international search.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Weglot | Website translation and multilingual SEO delivery. | $17/mo | 10-day free trial |
| Lokalise | Translation management for product and website teams. | $144/mo | Free trial |
| Crowdin | Localisation platform for software, content, and websites. | See website | See pricing page |
| Transifex | Translation management and multilingual content workflows. | See website | See pricing page |
| Smartling | Enterprise translation and localisation automation. | Custom · quote-based | Demo available |
| Phrase | Localisation platform, translation memory, and automation. | See website | See pricing page |
| TranslatePress | WordPress translation plugin with multilingual SEO controls. | See website | See pricing page |
| WPML | WordPress multilingual content and translation plugin. | €39/year · annual licence | No free plan |
| ConveyThis | No-code website translation and language management. | $12/mo | Free plan |
| DeepL | AI translation for multilingual content workflows. | See website | See pricing page |
Image and video SEO
Optimise media performance, discoverability, metadata, and platform search.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Cloudinary | Image and video optimisation, delivery, and media management. | $99/mo | Free plan |
| ShortPixel | Image compression, WebP delivery, and WordPress optimisation. | See website | See pricing page |
| Imagify | Image optimisation and next-gen format conversion. | $5/mo | Free plan |
| TinyPNG | PNG, JPEG, and WebP compression for fast pages. | See website | See pricing page |
| ImageOptim | Mac image compression app and optimisation API. | Free · open source | Free desktop app |
| Squoosh | Browser-based image compression and format conversion. | Free · open source | Free tool |
| TubeBuddy | YouTube keyword research, metadata, and channel optimisation. | See website | See pricing page |
| vidIQ | YouTube keyword, competitor, and content research. | $39/mo | Free plan |
| Morningfame | YouTube SEO guidance, keywords, and channel analytics. | See website | See pricing page |
| Canva | Visual content production for images, video, and social search. | See website | See pricing page |
| Screpy | Website audit, rank tracking, monitoring, and SEO reporting. | $16/mo · annual billing | Free trial |
| AltTextLab | Generate accessible, SEO-oriented image alt text with AI. | See website | Check website |
Free search-engine tools
Use first-party tools and free utilities directly from major search platforms.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Google Trends | Compare search interest, seasonality, and related topics. | Free · free tool | Free tool |
| Google Keyword Planner | Google Ads keyword ideas and demand estimates. | Free · free tool | Free with Google Ads account |
| Google Ads Preview Tool | Preview Google results without influencing ad impressions. | Free · free tool | Free with Google Ads account |
| Google Merchant Center | Manage product data for Google Shopping and free listings. | Free · free tool | Free standard account |
| Google Search Status Dashboard | Check known Google Search indexing and serving incidents. | Free · free tool | Free tool |
| Google Indexing API | Notify Google about eligible job-posting and livestream URLs. | Free · API | Free API for eligible content |
| Bing Keyword Research | Find keyword demand and suggestions from Bing data. | Free · free tool | Free Bing Webmaster Tools account |
| Yandex Webmaster | Monitor Yandex indexing, search traffic, and site quality. | Free · free tool | Free tool |
| Baidu Webmaster Platform | Submit and monitor sites for Baidu search. | Free · free tool | Free tool |
| Ahrefs Webmaster Tools | Free verified-site audits, backlinks, and organic keyword data. | Free · free tool | Free for verified sites |
Uptime and website monitoring
Track availability, outages, page changes, and critical website health signals.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Screpy | Website audit, rank tracking, monitoring, and SEO reporting. | $16/mo · annual billing | Free trial |
| ContentKing | Real-time SEO monitoring and change detection. | See website | See pricing page |
| Hexometer | Website monitoring for technical, performance, and SEO issues. | $9/mo | Free plan |
| Better Stack | Logs, uptime monitoring, incident response, and dashboards. | See website | See pricing page |
| Pingdom | Test page load time and performance. | See website | Check website |
| Loader.io | Cloud-based load testing for site performance. | See website | Check website |
SEO browser extensions
Run quick on-page checks, inspect SERPs, and research keywords directly in the browser.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Screpy | Website audit, rank tracking, monitoring, and SEO reporting. | $16/mo · annual billing | Free trial |
| Ahrefs | Keyword, backlink, content, and technical SEO platform. | $129/mo | Free Webmaster Tools |
| Moz Pro | Rank tracking, keyword research, site crawls, and links. | $79/mo · annual billing | 30-day free trial |
| Similarweb | Digital market intelligence, traffic research, and keyword data. | See website | See pricing page |
| Lighthouse | Open-source audits for performance, accessibility, and SEO. | Free · open source | Free tool |
| SEO Minion | Browser tools for on-page analysis, links, and SERP previews. | See website | Check website |
| SEOquake | Browser SEO toolbox with page and SERP metrics. | See website | Check website |
| Woorank | Website review platform for practical SEO improvements. | See website | Check website |
| Keyword Surfer | Chrome keyword and content research extension. | See website | Check website |
| MozBar | Browser toolbar for instant page and SERP metrics. | See website | Check website |
| Ahrefs SEO Toolbar | Extension for on-page reports, links, redirects, and country SERPs. | See website | Check website |
| Redirect Path | Browser redirect and HTTP-header checker. | See website | Check website |
| META SEO Inspector | Inspect page metadata and surface SEO issues. | See website | Check website |
| MST SERP Counter | Show position numbers directly in Google search results. | See website | Check website |
| TextOptimizer | Extract relevant terms and intent cues from search results. | See website | Check website |
| SEO Search Simulator | Emulate Google searches by location and check top-100 rankings. | See website | Check website |
| BuzzSumo | Content research, link analysis, and social media intelligence. | See website | Check website |
| Checkbot | Browser crawler for common SEO, speed, and security checks. | See website | Check website |
| SEO Sidebar | Persistent browser side panel with real-time on-page SEO data. | See website | Check website |
SEO validators and checkers
Validate sitemaps, structured data, redirects, metadata, and technical SEO signals.
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Screpy | Website audit, rank tracking, monitoring, and SEO reporting. | $16/mo · annual billing | Free trial |
| Screaming Frog SEO Spider | Desktop crawler for site audits, redirects, metadata, and sitemaps. | £199/year · annual licence | Free crawl up to 500 URLs |
| Google Rich Results Test | Test pages and code for Google rich-result eligibility. | Free · free tool | Free tool |
| Schema.org Validator | Validate Schema.org vocabulary and structured-data syntax. | Free · free tool | Free tool |
| Lighthouse | Open-source audits for performance, accessibility, and SEO. | Free · open source | Free tool |
| linkok.com | Modern broken-link checker. | See website | Check website |
| Wizardstool | Check sites for broken links. | See website | Check website |
| Siteliner | Find duplicate content, broken links, and quality issues. | See website | Check website |
| Server-side Rendering Checker | Compare server-rendered and browser-rendered page output. | See website | Check website |
| SEO Minion | Browser tools for on-page analysis, links, and SERP previews. | See website | Check website |
| Ahrefs SEO Toolbar | Extension for on-page reports, links, redirects, and country SERPs. | See website | Check website |
| Redirect Path | Browser redirect and HTTP-header checker. | See website | Check website |
| META SEO Inspector | Inspect page metadata and surface SEO issues. | See website | Check website |
| Checkbot | Browser crawler for common SEO, speed, and security checks. | See website | Check website |
| Broken Link Checker | Find and report broken links on a website. | See website | Check website |
| Robots.txt Checker | Check robots.txt syntax and rules. | See website | Check website |
| XML Sitemap Checker | Validate XML sitemaps for errors. | See website | Check website |
| FAQ Schema Generator | Generate FAQ structured-data markup. | See website | Check website |
| JSON-LD Schema Markup Generator | Build JSON-LD structured data markup. | See website | Check website |
| Open Graph Debugger | Debug Open Graph metadata before sharing. | See website | Check website |
Social media and Open Graph
Preview, validate, and improve social metadata that supports content distribution.