Recurring client reviews
Reuse one approved template for periodic client updates while creating a fresh snapshot for each reporting date.
White Label SEO Report Builder for Agencies
Build reusable client SEO reports with your agency branding, selected project data and a live preview. Generate an on-demand PDF that preserves the evidence available when the report is created.
Create SEO Report Templates
Save the presentation you want to reuse, then generate a new report from the relevant project. A template keeps the layout and client copy consistent without freezing future reports to old data.
- Give the template an internal name separate from the report title shown to readers.
- Set the client name and introduction to explain whose website is being reviewed and why.
- Choose your own saved template across projects you can access, or start with the default report.
Template
aACMEReportPDF
Health score87/100
Position+24
Brand Your SEO Reports
Apply your agency identity through the report's logo, name, primary colour and footer. The editor shows which white-label controls your current plan makes available.
- Upload a JPG, JPEG, PNG or WebP logo up to 5 MB and 4096 × 4096 pixels.
- Use the primary colour for report accents and the footer for client-facing attribution or context.
- Preview the actual logo and agency details before saving; changing the template does not rebrand PDFs already generated.
Branding
aACMEReportPDF
Health score87/100
Position+24
Choose SEO Report Sections
Build the report from ten predefined widget types instead of exporting every dashboard. Select and order the sections that answer the client's review question.
- Choose at least one available section and move selected sections up or down in the reading order.
- The Summary uses metrics from the other sections you selected; selecting only Summary does not create those source results.
- The catalog covers search performance, audits, speed, tracked and organic keywords, AI visibility, local rankings, uptime and backlinks.
- Section access depends on the project and plan; an available section can still have no underlying data.
Sections
aACMEReportPDF
Audit1
Rankings2
Mentions3
Report Search and Audit Data
Bring search visibility and technical evidence into the same document while keeping their meanings separate. A ranking average, search click and crawl issue answer different questions.
- Search Console reports connected-property web search clicks, impressions, CTR and average position.
- On-Page SEO uses the latest completed crawl for page quality, issue patterns and technical checks.
- Core Web Vitals shows the latest homepage laboratory measurements, including LCP, CLS and TBT; TBT is not field INP.
- Rank Tracker summarizes actively tracked keywords, while Organic Keywords supplies a selected keyword table with ranking URLs and research metrics.
Sections
aACMEReportPDF
Health score87/100
Position+24
Include Visibility and Site Health
Add evidence beyond conventional search rankings when it belongs in the client discussion. These sections package existing monitoring and link data rather than starting a new campaign analysis.
- AI Visibility shows brand mentions, citations, visibility and available competitor comparisons.
- Map Tracker summarizes local ranking coverage and selected tracked business positions.
- Uptime reports availability, response time, recent checks and recorded incidents.
- Backlinks presents link-profile summaries and selected referring domains, anchors and pages; report tables are not exhaustive project exports.
example.comLab
LCP2.1 s
TBT180 ms
CLS0.04
Understand SEO Reporting Periods
The PDF creation date is not a shared date range for every metric. Read each section's scope and measurement date before comparing reports or describing month-to-month progress.
- Search Console covers three months; AI Visibility and Uptime use thirty-day windows.
- Crawl, speed, ranking and backlink evidence use their own latest available observations, which can predate PDF generation.
- Review section dates, data status and displayed-row counts where supplied. The builder has no global custom date-range selector.
Period2026
StartSep 3
EndSep 24
Preview Reports with Project Data
Inspect the cover and selected evidence in the template editor before generating a PDF. The preview uses the active project's available data, so a reusable template can look different on another client project.
- Check the client, domain, introduction, logo and section order together.
- Look for no-data, not-connected, partial-data or loading-error states instead of treating missing values as zero results.
- The preview is not a fresh audit of every source. Complete the relevant crawl or connection setup when the report needs newer evidence.
Sections
aACMEReportPDF
Health score87/100
Position+24
Generate and Share PDF SEO Reports
Create the report on demand from a saved template or the default structure. Screpy collects the snapshot during background generation and keeps the finished document separate from later project changes.
- Follow Preparing, Ready or Failed on the project's Reports page and download the PDF once it is ready.
- Later template edits or deletion do not rewrite a previously generated report snapshot.
- Share the downloaded PDF through your own channel; the recipient needs no Screpy account or project access.
- Keep any required copy before deleting a report: deletion removes its stored PDF. Automatic template email delivery is not part of this workflow.
PDF50
Talk about White Label SEO Reports. With SEO MCP.
Plan your next SEO steps with an AI assistant using supported Screpy project data. SEO MCP does not currently expose White Label SEO Reports records or actions; use the dashboard for that feature’s workflow.
- Screpy: Hello! Let’s look at White Label SEO Reports for example.com. What would you like to know?
- You: Can Screpy MCP access White Label SEO Reports for example.com?
- Screpy: White Label SEO Reports records and actions are not currently available through Screpy MCP. I can help interpret supported crawl, tracked ranking and Search Console data, but cannot retrieve or change this feature’s records. Current MCP scope: This feature’s records: Not available through MCP. Supported project data: Crawls, rankings, Search Console.
- You: Turn that into a short action plan.
- Screpy: I’ll keep the evidence and recommendations separate. Review the findings, choose one change and check the results afterward. Your next steps: Review: Check the source and date of each finding.. Decide: Choose the first change to make.. Verify: Compare the results after the change..
- You: Can you explain the evidence in plain language?
- Screpy: Yes. Ask about a supported result and I can explain what it shows, where it comes from and what is still uncertain. Missing data stays unavailable; recommendations are not automatic fixes.
Move from project data to a report someone can act on.
Define the decision first, reuse the right template, select only supporting evidence, verify the live preview, and review the final point-in-time PDF before sharing it.
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Define the reader and decision
Decide whether the report is for a client, manager, developer, or internal SEO review. Write the report title and introduction around the decision that person needs to make.
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Create or reuse a template
Start with the default report or save a reusable template with the client-facing copy and branding that should remain consistent across future reports.
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Choose and order the evidence
Select available widgets for the report goal, then arrange their reading order.
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Verify the live preview
Review the template against current project data. Remove irrelevant sections, check unavailable data, and confirm that the cover and branding identify the right client and project.
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Create and review the PDF snapshot
Generate a point-in-time report, wait for the PDF to become ready, then read the final document before downloading and sharing it through the channel your team controls.
Use one report builder for distinct review moments.
The useful section mix changes with the reader. Keep each report narrow enough to explain one review, handoff, visibility question, or stakeholder update clearly.
Technical audit handoff
Lead with the summary and On-Page SEO evidence when a developer or client needs the current crawl health, issue pattern, and next action.
Search visibility review
Combine tracked ranking movement with organic keyword evidence when the discussion is about observed search visibility rather than a full technical review.
Stakeholder health snapshot
Select the few site-health, authority, and availability sections an internal stakeholder needs without exposing the entire project workspace.
Know what the generated report does and does not promise.
Screpy reports package available project evidence into an on-demand PDF snapshot. They do not replace live dashboards, create unavailable data, or attach an automatic delivery schedule to every template.
A generated report is not a live dashboard
The PDF represents the snapshot created at its generated-at time. Create a new report when the reader needs updated project data.
White-label reports are generated on demand. Screpy weekly email reports are a separate, plan-dependent project notification rather than a delivery schedule attached to a report template.
Available evidence depends on the project and plan
Widget access, branding, and report volume depend on the active plan and project data. The builder does not invent missing sections.
The template does not write the conclusion for you
Use the report title, introduction, summary, and selected widgets to explain the decision. A longer PDF is not automatically a clearer or more useful report.
Choose the reporting scope that matches the review.
Build a reusable project report for recurring client work, create a free one-page report for a focused handoff, or run a full website audit before reporting site-wide technical patterns.
Create reusable templates, preview live project data, and generate a dated PDF snapshot with selected Screpy widgets.
Analyze one live URL and turn the page-level findings into a focused, printable report without creating an account.
Crawl the website as a system, find recurring technical and on-page patterns, and establish the evidence needed for a broader health report.
Put the report inside the right client workflow.
The same reporting tools support different operating models. Agencies coordinate recurring work across a team, while independent consultants need a lighter path from evidence to client review.
Connect separate client projects, audits, rankings, monitoring, and reusable reports in one delivery workflow.
Move from prospect review to evidence-backed recommendations and a clear recurring report.
Screpy documentation
Learn how to create SEO reports
Follow the Screpy guide to create reports, build reusable templates, select and order available widgets, verify the live preview, and review the generated PDF before sharing it.
Related SEO guides
Learn the concepts behind this workflow and apply them with practical SEO guidance.
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Read articleWhite Label SEO Reports FAQ
Understand the template, branding, widget, snapshot, PDF, availability, and delivery behavior before building a client or stakeholder reporting workflow.
What is a white-label SEO report?
A white-label SEO report presents selected project evidence with client-facing copy and permitted agency branding. In Screpy, a reusable template controls the report structure and each generated PDF stores a point-in-time snapshot.
What happens when I delete a report?
Deleting the report removes its stored PDF from Screpy. Keep a downloaded copy first if you need it for a client record. Deleting a template is different: it does not rewrite PDFs already generated from it.
Can I choose and reorder report sections?
Yes. Select at least one available widget and move selected widgets into the order that best supports the report conclusion and intended reader.
Which data can I include in a Screpy SEO report?
The report builder supports ten widget types: Summary, Search Console, On-Page SEO, Core Web Vitals, Rank Tracker, Organic Keywords, AI Visibility, Map Tracker, Uptime, and Backlinks. The active project and plan determine which are available.
Do clients need a Screpy account to read the PDF?
No. A downloaded PDF can be shared as a document without giving the reader access to your Screpy project or internal workspace.
Does an existing PDF change when I edit its template?
No. During PDF generation, Screpy stores the template, branding, selected widgets, project and report data as a snapshot. Later template edits or deletion do not rewrite an already generated PDF; create a new report for updated evidence.
Can Screpy schedule a white-label template for automatic delivery?
Not in the white-label report builder described on this page. These reports are generated on demand. Screpy weekly email reports are a separate, plan-dependent project notification workflow.
How is the final report delivered?
Screpy generates the report PDF in the background and shows its status in the project Reports page. When it is ready, you can download the PDF and share it through the channel your team controls.
Can I add my agency logo and colours?
Yes, when the active plan includes white-label report branding. A template can store an agency name, logo, primary colour, and footer text. The report editor shows when branding is unavailable on the current plan.
Can I choose a custom SEO reporting date range?
Not through a global report-builder date picker. Each source supplies its own period or latest observation. Search Console uses three months, while AI Visibility and Uptime use thirty days. The PDF generation date does not make these periods identical.
Does the template preview use real project data?
Yes. It loads available data from the active project and shows the template's cover, branding and selected sections. Check source dates and missing-data states: opening the preview does not run a fresh audit of every source.
Can I use the same template for multiple reports?
Yes. Your saved templates can be selected for later reports across projects you can access. Check the client name, introduction, project and data availability before reusing one. Each new report is generated separately; the template is not a team-wide automatic rollout.
Is report generation unlimited when I reuse a template?
No. New reports use the project's billing owner's monthly plan allowance, shared across their projects. Saving or reusing a template does not remove that limit. Check your current plan and the Reports page before creating more PDFs.