Screpy - AI SEO Audit Tool MCP

Keyword Rank Tracker for Google Search Positions

Track selected Google keywords by country, language and device. Review positions, trends, ranking URLs, competitors and visibility, then organize segments and export your results. Set daily, weekly, fortnightly or monthly checks in project settings.

Track keyword rankings Check one keyword free
Screpy Rank Tracker showing visibility, seven-day change, Top 3 and Top 10 counts, keyword trends, competitors and ranking URLs
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Track Google Keyword Rankings

Build a recurring monitor for the search terms your pages need to rank for. Rank Tracker follows your selected Google organic keywords; discovering every keyword a domain ranks for is a separate Organic Keywords workflow.

  • Add up to 100 keywords at once, one per line, within your remaining project capacity.
  • Choose country, language and mobile, desktop or both; tracking both devices uses two keyword slots per term.
  • New keywords receive an initial analysis, then follow the project's recurring schedule.
Discover organic keywords

Compare Desktop and Mobile Rankings

Keep each device's results in its own search context. Switch the keyword table between desktop and mobile to compare the same term without mixing their recorded positions.

  • The dashboard keyword form selects country, language and device. API and MCP keyword creation also support an optional location.
  • A location change does not create another slot for the same keyword, country, language and device in one project.
  • Use Map Tracker for Google Maps business positions; organic tracking is a different dataset.
Explore Google Maps tracking

Review Keyword Ranking History

Read a keyword's movement alongside its last analysis date. A short trend shows recent ranked observations, while the change column distinguishes gains, losses and first appearances.

  • The trend uses up to 12 completed checks with a recorded position, not 12 calendar days or a complete failure history.
  • New means a first recorded ranking; a previously ranked keyword returning after a gap is not automatically new.
  • Lost marks a completed check without a position when the preceding check had one. Absence within the checked depth does not prove deindexing.
  • Use the API for paginated stored analyses and results; MCP keyword details can include up to 30 analyses.
Read the Rank Tracker API guide

Track Competitor Rankings

Compare configured project competitors on the keywords you already monitor. Their positions provide context when your page rises or falls; this is not a discovery report of every competitor keyword.

  • The competitors column places your project and matched competitor domains in ranking order.
  • Competitor positions can come from the last full result scan rather than the latest check of your own position.
  • Investigate the competing page and search intent before attributing a ranking change to a competitor.
Investigate search results

Identify Ranking URLs

See the highest-ranked matching project URL recorded for a keyword. An unexpected landing page gives you a concrete starting point for reviewing intent, internal links or a recent page migration.

  • The ranking URL column shows the matched page with project-domain context.
  • Check the last analysis time before treating the URL as a current Google result.
  • One selected ranking URL does not list every competing page or confirm keyword cannibalization.
Review the ranking page's crawl data

Create Keyword Segments

Organize tracked keywords around topics or sections of your site. Manage segments with keyword text or ranking URL rules, then review a focused group instead of the whole portfolio.

  • Match keyword, URL path, hostname or full URL with starts with, contains, ends with or equals; all rules in a segment must match.
  • Preview matched keywords, average ranked position, examples and overlap before saving.
  • Use suggested URL-path groups, saved segments or the unmatched-keywords filter.
  • Keyword rules work before a ranking URL is found; URL rules require a recorded matching page.
Learn about keyword segments

Schedule Rank Tracking

Set the pace of recurring checks in project settings. Choose daily, weekly, every two weeks or monthly, and use a custom schedule when a particular start time matters.

  • New projects default to monthly checks; without a custom schedule, monthly means a 30-day interval.
  • A custom schedule uses the displayed timezone, with a weekday for weekly or fortnightly checks and a day of month for monthly checks.
  • A monthly day beyond the month's length uses its last day. The schedule sets when checks begin, not a guaranteed completion time.
Set up recurring keyword checks

Measure Keyword Visibility

Use the overview to read the direction of your tracked portfolio: weighted visibility, seven-day change and the number of keywords in the Top 3 and Top 10. These metrics summarize recorded rankings, not search traffic.

  • The overview uses a 30-day series; a missing new ranked observation may carry forward the last known value.
  • Without a segment filter, the overview includes project keywords across devices; switching the table's device alone does not narrow it.
  • Search Console supplies measured clicks, impressions and average position when you need to compare rankings with actual search performance.
Compare Search Console performance

Monitor SERP Features

Read the SERP feature indicators alongside organic position. Where collected, the table distinguishes features detected in the results from features associated with your own site.

  • Indicators cover features such as answer boxes, People Also Ask, images, videos, local results and sitelinks.
  • The AI Overview indicator can show whether the project's brand was mentioned; unavailable data is different from a confirmed absence.
  • A feature or brand mention is not an organic position, guaranteed citation or record of visibility across every AI assistant.
Explore AI Visibility tracking

Inspect Current Google Results

Click a keyword to run a new SERP lookup with its search settings. Inspect the results you can retrieve now when a stored ranking needs further investigation.

  • The lookup can continue through up to 100 organic results, stopping when your site is found or results end.
  • Current results and an available AI Overview belong to this new lookup, not a replay of a historical check.
  • Opening the dialog does not replace the stored ranking history or force the recurring monitor to rerun.
Explore SERP Analysis

Export Keyword Rankings

Download CSV or Excel for reporting or further analysis. The export includes all tracked keywords for the selected device and segment, rather than only the visible table page.

  • Export keyword, device, country, language, location, current position, change, best recorded position, ranking URL and last analysis time.
  • Pagination and the table's keyword search do not limit the export; select a segment to define the group you want.
  • The download is a ranking-row dataset, not an export of full history, competitor positions or SERP feature icons.
Use supported Rank Tracker interfaces

Talk about Rank Tracker Tool. With SEO MCP.

Ask your AI assistant about tracked keywords, ranking history and segments through Screpy SEO MCP. Find movements worth investigating and keep the country, device and date in context.

Explore Screpy SEO MCP Connect your AI assistant
  1. Screpy: Hello! Let’s look at Rank Tracker Tool for example.com. What would you like to know?
  2. You: Which tracked keywords changed most for example.com?
  3. Screpy: Two tracked keywords fell in this example. Compare their ranking history and landing pages in the same tracking context before deciding what to change. Tracked keyword movements: linen shirt: #8 → #12. linen trousers: #5 → #9.
  4. You: Turn that into a short action plan.
  5. Screpy: I’ll keep the evidence and recommendations separate. Review the findings, choose one change and check the results afterward. Your next steps: Review: Check the source and date of each finding.. Decide: Choose the first change to make.. Verify: Compare the results after the change..
  6. You: Can you explain the evidence in plain language?
  7. Screpy: Yes. Ask about a supported result and I can explain what it shows, where it comes from and what is still uncertain. Missing data stays unavailable; recommendations are not automatic fixes.

Turn ranking movement into a repeatable SEO decision.

Rank tracking is most useful when every term has a purpose, every comparison uses consistent settings, and every response is verified against the page and later checks.

  1. Choose keywords tied to a decision

    Track queries connected to an important page, market, campaign, or customer journey. A smaller purposeful set is easier to interpret than a large list with no owner or next action.

  2. Keep the search context comparable

    Use the same country, language, optional location, device, and available check frequency. A settings change can alter the result even when the page itself has not changed.

  3. Read sustained movement, not one fluctuation

    Compare position, change, recent trend, ranking URL, visibility and last analysis time. Check competitor context and later comparable observations before treating one fluctuation as sustained movement.

  4. Investigate the page and verify later

    Review the ranking page, search intent, recent releases, internal links, crawl and indexability signals, content changes, and competitor movement. Record the change and return after the next comparable analyses.

Use Rank Tracker when the same keyword set needs an owner and a history.

Recurring position data becomes useful when it supports a concrete content, competitive, market, or reporting decision—not when the team monitors every possible query without a next action.

After a content update

Follow the target keyword set and ranking URL after a meaningful refresh without assuming that one early movement proves the update worked.

When a competitor moves

Compare project and competitor positions for the same tracked terms to see whether visibility shifted across the market or only on your site.

Across markets and devices

Keep country, language, location, desktop, and mobile contexts explicit when teams manage international or region-specific search campaigns.

When comparing rank trackers

Compare Screpy and AccuRanker on keyword capacity, result depth, refresh controls and whether you need audits and monitoring alongside rank tracking.

  • Compare keyword capacity and refresh frequency
  • Separate rank-tracking depth from wider SEO scope

Choose the search visibility dataset that matches the question

Use Rank Tracker for recurring checks of selected terms, the free checker for one current snapshot, and Search Console for the broader queries and pages where Google measured impressions or clicks.

Screpy documentation

Learn how to track keyword rankings

Follow the Screpy guide to add keywords, keep search settings comparable, interpret movement, review history and competitors, and use Rank Tracker data through supported interfaces.

Read the Rank Tracker guide

Related SEO guides

Learn the concepts behind this workflow and apply them with practical SEO guidance.

Explore all SEO articles

Keyword Rank Tracker FAQ

Understand tracking scope, search settings, visibility metrics, ranking URLs, competitors, segments, result depth, exports, and how recurring monitoring differs from a one-time check.

What is a keyword rank tracker?

A keyword rank tracker records Google organic positions for selected terms with a defined country, language and device. Screpy adds recurring checks, recent trends, ranking URLs, competitors, visibility and segments. Best recorded positions are included in CSV and Excel exports.

Can I compare competitor rankings?

Yes. The table compares your project with configured competitors on tracked terms. Competitor positions may be retained from the last full result scan while your own position has a newer check. Use them as investigation context, not proof of what caused your ranking change.

How deep does Screpy check Google results?

Recurring checks use the first 10 organic results by default. Accounts with Top 100 access can check up to 100 positions. A keyword outside the checked range is not necessarily unindexed; Search Console and Organic Keywords provide complementary search data.

How often does Screpy check keyword rankings?

Choose daily, weekly, fortnightly or monthly in project settings; new projects default to monthly. A custom schedule adds a start time in the displayed timezone and the appropriate weekday or day of month. Scheduling sets the start, not a guaranteed finish time.

Can I track rankings by country, language, location, and device?

The dashboard keyword form supports country, language and mobile, desktop or both. API and MCP creation also accept an optional location. Within one project, changing location alone cannot add another copy of the same keyword, country, language and device. Keep the context consistent when comparing checks.

Why do Rank Tracker positions differ from a manual Google search?

Manual results can vary with location, device, language, personalization, timing, and SERP layout. Compare rankings collected with the same configured context and look for sustained movement rather than expecting every manual search to reproduce one recorded position.

What is the difference between Rank Tracker and the free Keyword Rank Checker?

The free Keyword Rank Checker gives you a current snapshot for one keyword search. Rank Tracker is for a selected portfolio that needs recurring checks, position history, market and device settings, ranking URLs, competitors, segments, and exports inside a project.

Can I export Rank Tracker data?

Yes. CSV and Excel include all keywords for the selected device and segment, even beyond the visible page. Keyword search does not narrow the download. Fields include current and best positions, change, market settings, ranking URL and last analysis time; full history and competitor columns are separate data.

How do Rank Tracker segments work?

Segments group tracked keywords through keyword-text or ranking-URL rules, including keyword, path, host, or full-URL conditions. You can preview matches, review overlap, and filter to saved segments or keywords that match no segment. Keyword rules also work before a ranking URL is found.

What do visibility, Top 3, and Top 10 mean?

Visibility is a weighted indicator based on recorded keyword positions, not clicks or a share of all Google searches. Top 3 and Top 10 count tracked terms in those position ranges; seven-day change compares visibility over that interval. The overview includes both devices unless a segment narrows its keyword set.

Can Screpy show which page ranks for a keyword?

Yes. The keyword table includes the current ranking URL and whether the result belongs to the project domain. A URL change can reveal intent mismatch, competing pages, or a deliberate page transition that deserves investigation.

Does improving tracked positions guarantee more organic traffic?

No. A higher position can improve opportunity, but traffic also depends on search demand, SERP features, title and description appeal, intent, seasonality, brand preference, competition, and whether Google records an impression. Use Rank Tracker beside Search Console and conversion data.

What is the difference between Rank Tracker and Google Search Console?

Rank Tracker follows the terms and search contexts you deliberately configure. Search Console reports the broader queries and pages where Google recorded impressions or clicks for a verified property. Use Rank Tracker for controlled monitoring and Search Console for measured search performance; the two datasets are related but not interchangeable.

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