Compare market messaging
Review how competing advertisers frame the problem, offer, proof, and call to action, then identify a clearer angle your own campaign can test.
Competitor Ads Research by Domain
Research competitor messaging by domain. Select your project or an added competitor, review up to 120 available public ad records, and compare creatives, advertisers, formats and display dates. Use what you can actually observe to prepare an original campaign brief.
What to check in an ad record
Creative preview
Read the visible message, offer and call to action when a preview is available.
Advertiser and format
Keep the advertiser name, format and available verification beside the creative.
Display dates
Review available first and last shown dates without treating them as proof of current activity.
Research Competitor Ads by Domain
Choose your project or an added competitor to inspect the public ad records available for that business.
- Add a competitor from the selector when needed, within your plan's competitor allowance, then select Search.
- The returned count covers up to 120 available records, not every campaign, impression or ad the business has ever run.
- An empty result means no records were available to this search; it does not establish that the business never advertised.
Compare Ad Creatives and Formats
Examine the message within its creative format before using it as input for your own campaign.
- Available image or embedded previews let you inspect a headline, offer and call to action; read those elements yourself.
- Cards label recorded text, image and video formats; other or missing formats appear as Ad.
- A format label does not identify the audience, placement or keywords that triggered the ad.
- If a preview is unavailable, retain the available advertiser and date context without inventing the creative.
example.com
VideoReview
Review Advertiser Verification
Check who is named behind a creative, especially when similar brands, resellers or unfamiliar businesses appear.
- Read the available advertiser name alongside the creative; it can differ from the brand being promoted.
- A verified badge provides identity context, not an endorsement of the offer or proof of campaign success. An absent badge alone does not prove misconduct.
- Open View ad details when a usable link is supplied; it leads to the available ad record, not a guaranteed destination-page analysis.
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Domainexample.com
Understand Ad Display Dates
Use the dates attached to a record to establish context before calling an ad current or long-running.
- First and last shown are the available display bounds, not a day-by-day delivery history or proof of continuous activity.
- A record may show a single date or unavailable dates; keep that missing information explicit in your notes.
- A new search can reuse recently collected results. Previously collected records can remain visible, so the grid is not a real-time campaign monitor.
Period2026
StartSep 3
EndSep 24
Build a Competitor Ad Brief
Turn visible patterns into an original messaging hypothesis and choose evidence that can test it.
- Compare the promise, offer, proof and call to action across relevant examples; note the domain, format and dates beside each observation.
- The current view does not reveal bids, spend, targeting, impressions, clicks or conversions; a frequently seen creative is not proven profitable.
- Test your own message and landing-page proposition with your own campaign and conversion data rather than copying another advertiser.
- Use a separate Organic Keywords report when the question is competitor search visibility; ad records do not reconstruct its paid keyword list.
NotesMD
linen shirt
Body
Talk about Competitor Ads. With SEO MCP.
Plan your next SEO steps with an AI assistant using supported Screpy project data. SEO MCP does not currently expose Competitor Ads records or actions; use the dashboard for that feature’s workflow.
- Screpy: Hello! Let’s look at Competitor Ads for example.com. What would you like to know?
- You: Can Screpy MCP access Competitor Ads for example.com?
- Screpy: Competitor Ads records and actions are not currently available through Screpy MCP. I can help interpret supported crawl, tracked ranking and Search Console data, but cannot retrieve or change this feature’s records. Current MCP scope: This feature’s records: Not available through MCP. Supported project data: Crawls, rankings, Search Console.
- You: Turn that into a short action plan.
- Screpy: I’ll keep the evidence and recommendations separate. Review the findings, choose one change and check the results afterward. Your next steps: Review: Check the source and date of each finding.. Decide: Choose the first change to make.. Verify: Compare the results after the change..
- You: Can you explain the evidence in plain language?
- Screpy: Yes. Ask about a supported result and I can explain what it shows, where it comes from and what is still uncertain. Missing data stays unavailable; recommendations are not automatic fixes.
Turn public ad examples into an original campaign hypothesis.
Start with a relevant domain, assess coverage, compare the result set, separate observation from inference, and test the final idea with your own campaign data.
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Start with a real competitor domain
Choose a competitor already added to the project, or add one from the selector. Start the search when the target is selected.
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Review coverage before drawing conclusions
Read the returned ad count and empty state first. Available records are research evidence, not a guarantee that every ad or campaign has been captured.
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Scan the creatives as a set
Compare previews, advertiser names, formats, verification, and date ranges across the grid. Look for repeated positioning and offer patterns rather than one striking example.
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Separate observation from inference
Record what the creative visibly communicates. Do not infer budget, targeting, clicks, conversions, or profitability from an ad preview or display date.
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Turn the finding into an original test
Use recurring themes and obvious gaps to form a new messaging or format hypothesis, then validate it with your own campaign and conversion data.
Use Competitor Ads to improve the brief, not copy the creative.
The available records are most useful for messaging research, format exploration, advertiser context, and evidence-based team or client planning.
Review the creative-format mix
See whether the available records lean toward text, image, video, or mixed formats before deciding which creative direction deserves exploration.
Confirm advertiser context
Keep the advertiser name and available verification state beside the creative when similar brands, resellers, or unfamiliar entities appear in the results.
Compare Screpy with SpyFu when public ad creatives, historical PPC keywords, competitor intelligence, technical SEO, pricing, and reporting scope affect the decision.
Know what competitor ad records cannot prove.
Public creative evidence can reveal visible patterns. It cannot provide complete campaign coverage, continuous history, private targeting, or verified performance.
Available records are not complete campaign coverage
An empty or small result set means no additional records were available to this search. It does not prove that the domain has never advertised.
Display dates are context, not continuous history
First and last shown dates do not prove uninterrupted delivery, current activity, campaign duration, or the frequency with which an ad appeared.
No budget or performance estimates
The report does not expose bids, spend, impressions, clicks, conversions, revenue, or profitability. A visible ad is not evidence that it performed well.
No keyword or targeting reconstruction
A domain search does not reveal the full keyword list, audience targeting, serving regions, devices, schedules, or destination-page performance behind a campaign.
Choose the competitor research workflow that matches the question.
Review available paid creative, research a domain’s organic visibility, or inspect the current organic result set. These workflows answer different competitive questions.
Search a domain for available ad previews, advertiser context, formats, verification, and display dates.
Research the queries and ranking URLs associated with a project or eligible competitor domain in a selected market.
Inspect the current Google organic result set and page-level evidence for one chosen keyword and country.
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Read articleCompetitor Ads FAQ
Understand domain search, available ad records, plan access, daily allowance, previews, advertiser verification, display dates, and the limits of competitive advertising research.
Which domains can I search?
The active project is selected by default. Choose a competitor already added to that project, or add one from the selector, then select Search. Plan limits apply.
Which plans include Competitor Ads?
Competitor Ads is currently available on Max and Ultra plans. Plan availability can change, so review the pricing page and the access shown in the dashboard before upgrading.
Does a search use a daily allowance?
Yes. Successful searches use the active plan's daily allowance, including when results are reused. Failed searches release their reserved allowance. Check the dashboard and current plan details for the available limit.
What do first shown and last shown mean?
They are the earliest and latest display dates available for that ad record. Use them as recency context, not as proof that the creative ran continuously or remains active today.
Can I see a competitor’s budget or ad performance?
No. Screpy does not claim access to competitor bids, spend, impressions, clicks, conversions, revenue, or return on ad spend. Use the visible creative as research input and validate decisions with your own campaign data.
Does Competitor Ads reveal keywords, targeting, or landing pages?
No. The current workflow is domain-based creative research. It does not reconstruct a complete keyword list, audience targeting, serving settings, campaign structure, or destination-page performance.
What does No ads found mean?
It means no available ad records were returned for that domain in the current search. It does not prove that the company has never advertised or that every historical campaign has been checked.
What does Verified advertiser mean?
The returned record identifies the advertiser as verified. This helps with identity context; it does not certify the offer, creative quality or performance. If the badge is absent, do not treat that alone as evidence of misconduct.
What does Screpy Competitor Ads show?
Select your project or an added competitor to review up to 120 available public ad records. A record can include a preview, advertiser name, format, verification, display dates and an external detail link. The count is the returned record set, not total campaign coverage.
Does every search show newly collected ads?
No. Search can reuse recently collected results, and previously collected records can remain visible. First and last shown describe the ad record's available display dates; they do not prove it is running now. A successful search still uses the plan's daily allowance when results are reused.
Why might an ad preview or detail link be unavailable?
Some records do not provide a usable image, embedded preview, or external details URL. Screpy shows a clear unavailable state instead of inventing or substituting creative content.