Screpy - AI SEO Audit Tool MCP

Track Google Maps Rankings for Local Keywords

Track a saved business across Google Maps keywords with consistent country, language and listing rules. Review current and best positions, recent movement, analysis status and a project-wide visibility summary. Added project competitors supply matching position context; CSV and Excel exports cover the loaded table page.

Track local rankings Compare plans
Screpy Map Tracker showing tracked Google Maps keywords, country and language, current position, change, trend, best position, visibility score, and analysis status
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Track Google Maps Rankings

Follow the local searches that lead customers to your business. Save each query with its country and language so later checks answer the same market question.

  • Add one keyword at a time and choose its country and language; changing the country selects its default language, which you can review separately.
  • Include a relevant service, city or neighborhood in the query when that reflects the customer search you need to follow.
  • The current workflow tracks saved keyword result sets. It has no coordinate, device or multi-pin heatmap selector, so a country-based sample is not every nearby customer's result.
Read the Map Tracker guide

Match Your Business Listing

A recorded position is useful only when it belongs to the intended business. Define the listing before comparing movement, especially when several businesses or branches share a name.

  • Save up to 10 rules using business title, website domain, full website URL, address or Google Place ID, with contains or exact matching.
  • Comparisons ignore letter case; domain matching normalizes the hostname. Every nonempty saved rule must match, rather than any one rule being enough.
  • When multiple returned listings satisfy all rules, the recorded position is the best matching rank. Narrow the rules if that group is broader than the branch you intend to follow.
  • A successful check with no matching listing has no position. It does not prove that the business is absent from Google Maps everywhere.
Configure listing matching

Reuse Listing Match Rules

Keep new keywords tied to a deliberate business target. Project defaults reduce repeated setup, while rules already saved on a keyword preserve the target used for its tracking.

  • New keywords reuse the project's saved defaults. When no defaults exist, the initial form suggests a domain and meaningful project name for you to review; submitted rules become the defaults.
  • Changing project defaults does not rewrite rule sets already stored on existing keywords. Review the intended target before adding another query.
  • Use an address or Place ID when a shared website or similar name could match several branches; do not treat a domain match alone as proof of branch identity.
Review project matching settings

Schedule Map Rank Tracking

Choose a checking rhythm that fits your local SEO work. Map Tracker follows the project's analysis frequency rather than assuming every saved keyword refreshes daily.

  • Project Settings offers daily, weekly, every two weeks and monthly intervals when eligible. These represent 1, 7, 14 and 30 days.
  • The project default is monthly. Available choices follow the project's entitlement; use a consistent interval when evaluating a profile or website change.
  • Checks run on their due schedule. Saving another frequency does not launch an immediate analysis or immediately move a check already scheduled.
Set your analysis frequency

Review Local Ranking History

Read movement together with the date and condition of the latest check. Current rank, best rank and the recent trend answer different questions about the saved listing.

  • Current position is the best matching rank in the returned group; best position is the strongest nonempty position recorded for that keyword.
  • Change compares the current and previous completed positions when both exist. An improvement means the listing moved toward a smaller rank number.
  • The trend uses up to 12 recent completed checks with a recorded position. It is not a full log of every failed or unmatched analysis.
  • Check Last analyzed and status before acting. A failed check can leave an older position visible; an error is not a newly measured zero or proof of a ranking loss.
Understand Maps position evidence

Compare Added Local Competitors

See where the competitors you added to the project appear in the same keyword check. The competitor cell keeps available positions together without presenting every returned business as an identified rival.

  • Competitors are recognized through their website domain or subdomains in the returned results; the best available matching position is used.
  • The cell shows matched project competitors and your matched business, ordered by position. Hover a brand to read its position; missing matches are omitted.
  • These matches do not identify each competitor branch by its address or Place ID, explain a ranking cause or provide a browser of all local business results.
Review competitor tracking

Measure Google Maps Visibility

Use a project-wide summary to see how the tracked query set is performing. Read the score beside individual rows so a percentage does not hide unmatched keywords or stale checks.

  • The four cards show tracked keywords, average position, visibility score and Top 3. Their scope covers the project's tracked set, not just the loaded table page.
  • Average position uses keywords with a recorded rank; unmatched keywords are not averaged as zero. The average is unavailable when none rank.
  • Visibility gives Top 3 a weight of 1, positions 4–10 a weight of 0.4, and other or unmatched positions zero, divided by all tracked keywords. Four keywords with one Top 3, one position 5 and two unmatched results score 35%.
  • This is a weighted ranking summary, not traffic, clicks or market share. Top 10 contributes to the formula but has no separate visible summary card.
Interpret local visibility metrics

Export Local Ranking Data

Take the loaded keyword evidence into a spreadsheet for a focused review. Check the actual export fields before using the file as a client report or merging it with another market dataset.

  • Download CSV or Excel for the currently loaded table page, normally up to 50 rows; the export does not fetch every page or all stored analyses.
  • Fields include keyword, available listing address, current position, best position and last-analysis time. Location exports the saved address when present, not the displayed country/language pair.
  • Available competitor positions and recent trend data are JSON cells rather than separate rows for every competitor or historical check.
  • Displayed Change, Status and country/language are not included in this export. Preserve that context separately when comparing files or preparing a report.
Explore SEO report layouts

Manage Map Tracker Keywords

Keep the tracked set focused on searches you can investigate. Use the existing table controls to review saved keywords and remove queries that no longer belong in the monitoring plan.

  • Browse 50-row pages and sort by keyword or current position; project summary cards continue to cover the full tracked set.
  • Delete one keyword or select loaded rows for bulk deletion after confirmation. Removed keywords leave the active report and scheduled tracking; the page has no edit or pause control.
  • The same keyword, country and language cannot be added twice within one project. Review the query and market before saving another target.
Review the keyword workflow

Review Map Tracker Limits

Choose local keyword coverage separately from your organic Rank Tracker portfolio. Map Tracker capacity belongs to each project, so planning the monitored query set starts with the project's actual allowance.

  • Current public Max plans include 50 Map Tracker keywords per project; Ultra includes 100. Pro does not include this feature.
  • The project's billing owner's entitlement governs access and capacity. Adding another team member does not multiply the keyword allowance.
  • Existing subscriptions can have their own entitlement. Check current pricing and the project's controls for your available capacity and analysis frequency.
Compare Map Tracker allowances

Talk about Google Maps Rank Tracker. With SEO MCP.

Plan your next SEO steps with an AI assistant using supported Screpy project data. SEO MCP does not currently expose Google Maps Rank Tracker records or actions; use the dashboard for that feature’s workflow.

Explore Screpy SEO MCP Connect your AI assistant
  1. Screpy: Hello! Let’s look at Google Maps Rank Tracker for example.com. What would you like to know?
  2. You: Can Screpy MCP access Google Maps Rank Tracker for example.com?
  3. Screpy: Google Maps Rank Tracker records and actions are not currently available through Screpy MCP. I can help interpret supported crawl, tracked ranking and Search Console data, but cannot retrieve or change this feature’s records. Current MCP scope: This feature’s records: Not available through MCP. Supported project data: Crawls, rankings, Search Console.
  4. You: Turn that into a short action plan.
  5. Screpy: I’ll keep the evidence and recommendations separate. Review the findings, choose one change and check the results afterward. Your next steps: Review: Check the source and date of each finding.. Decide: Choose the first change to make.. Verify: Compare the results after the change..
  6. You: Can you explain the evidence in plain language?
  7. Screpy: Yes. Ask about a supported result and I can explain what it shows, where it comes from and what is still uncertain. Missing data stays unavailable; recommendations are not automatic fixes.

Turn a Maps position change into a careful local SEO investigation.

Keep the query, market and listing target stable, then review dated position evidence and matched project competitors. Use the findings to choose an investigation without treating a single change as its cause.

  1. Match the intended listing first

    Review the saved matching filters before adding a keyword. Use an address or Place ID to narrow similar names or shared domains; the form defines rules rather than previewing a live listing search.

  2. Keep the search context comparable

    Hold the keyword, country, language, and business rules steady. Changing the query or market creates a different result set rather than a clean before-and-after comparison.

  3. Read changes with the analysis status

    Read current and best position, the change from the previous completed result when available, the recent ranked trend and last-analysis time. Check status before comparing your result with matched project competitors.

  4. Investigate before changing the business profile

    Review the query, business details, relevant website page, and Google’s relevance, distance, and prominence signals. Change only what is accurate, then wait for later comparable analyses.

Use Map Tracker when selected local queries need a history.

The report is most useful when each keyword represents a real customer search, each movement has an owner, and every change can be reviewed again after later comparable analyses.

Service and city queries

Track the searches that combine a real service with the city or neighbourhood a business serves, while keeping each query and market setting explicit.

After a profile or website update

Follow the same keyword set after a meaningful business-profile, service-page, location-page, or local-content change without treating one early movement as proof.

When nearby competitors move

Compare your listing with added project competitors that have matching websites in the same keyword check. A missing competitor match and a domain match alone do not establish a branch-specific result.

Focused local reporting

Export the loaded table page to CSV or Excel for keyword, recorded positions, best result, last-analysis time and available structured competitor/trend data. Keep country, language, displayed change and status separately because they are not included in that export.

Know what this Google Maps rank tracker does not claim.

Screpy keeps the monitored keyword evidence clear without presenting a single result set as a geo-grid, a causal ranking diagnosis, or a guarantee about every customer’s search.

Not a street-by-street geo-grid

Map Tracker follows saved keyword result sets with country and language context. It does not currently produce a multi-pin heatmap across a neighbourhood.

Not every customer’s result

Google Maps results can vary with location, timing, language, device, personalization, business state, and result layout. Treat each analysis as a repeatable monitoring sample.

Movement is not a cause

A position change does not prove which listing, website, review, category, competitor, or proximity signal caused it. Use the report to choose what to investigate.

Tracking does not edit the listing

Screpy records your matched ranking evidence and website matches for added project competitors. Your team handles accurate Business Profile information, website changes, reviews and local SEO decisions; tracking does not edit the listing.

Use the search visibility report that matches the result type.

Google Maps listings, organic web positions, and one-time SERP research answer different questions. Screpy keeps those workflows separate so their positions are not mixed.

Map Tracker

Follow a saved listing with scheduled keyword checks, current and best positions, recent ranked trends, matching project competitors and loaded-page CSV/Excel exports.

Track Maps rankings

SERP Analysis

Investigate one keyword result landscape and its search intent without treating that snapshot as the history of a saved Maps listing.

Analyze a SERP

Screpy documentation

Learn how to track local rankings

Use the Screpy guide to configure keywords and business match rules, read position evidence, and interpret changes in Google Maps visibility.

Read the Map Tracker guide

Related SEO guides

Learn the concepts behind this workflow and apply them with practical SEO guidance.

Explore all SEO articles

Google Maps Rank Tracker FAQ

Understand keyword and market setup, business matching, position history, visibility metrics, competitors, exports, geo-grid limits, local ranking factors, and how Maps tracking differs from organic rankings.

Can I export Map Tracker data?

Yes. CSV and Excel include the loaded page, normally up to 50 rows, rather than the whole portfolio. Fields are keyword, available listing address, current position, competitor positions, recent trend, best position and last-analysis time. Competitor/trend values use JSON cells. Displayed Change, Status and country/language are excluded; Location is a saved address when available.

What does Screpy Map Tracker monitor?

Map Tracker checks saved keywords using country, language and listing rules, then records the best matching position, available change and best recorded rank. The table shows recent ranked trends, last-analysis time, status and website matches for added project competitors. Summary cards cover all tracked keywords; exports cover the loaded page.

How is Map Tracker different from Rank Tracker?

Map Tracker follows business listings inside Google Maps results. Rank Tracker follows organic Google positions for configured keywords and can include country, language, optional location, device, ranking URL, competitors, segments, and exports. Keep the datasets separate because a Maps position is not an organic web ranking.

What do the country and language settings change?

They define the Google market and interface-language context used for the saved keyword. Keep them unchanged when comparing history so a market-setting change is not mistaken for ranking movement.

How is the Map Tracker visibility score calculated?

The score is 100 times the sum of Top 3 keywords weighted at 1 and positions 4–10 weighted at 0.4, divided by all tracked keywords. Lower or unmatched results contribute zero. It summarizes ranking distribution rather than traffic or search share. The separate average position includes only ranked keywords; review the rows and timestamps beside both values.

How does Screpy identify the right business listing?

Use title, website domain, full website URL, address or Place ID with contains or exact matching. Comparisons ignore letter case, and every nonempty rule must match. The best returned matching rank is recorded. New keywords reuse project defaults, while changing defaults does not rewrite rules already stored on existing keywords.

Why can the recorded position differ from my manual Google Maps search?

Manual results can vary with the searcher’s precise location, timing, language, device, personalization, open hours, and current result set. Compare analyses collected with the same saved context and look for sustained movement instead of expecting one manual search to reproduce the recorded position.

Which local keywords should I track?

Start with services, products, categories, city or neighbourhood combinations, and near-me searches that represent real customer discovery. Prefer a focused set tied to a business decision over a large list of loosely related keywords.

Which Screpy plans include Map Tracker?

Current public Max includes 50 Map Tracker keywords per project and Ultra 100; Pro does not include Map Tracker. The project's billing owner's entitlement controls access and capacity. Existing subscriptions may differ, so use current pricing and the project controls to confirm your allowance and available frequency.

Does Map Tracker improve my Google Maps ranking?

No. It measures selected results and keeps their history. Google describes local ranking mainly through relevance, distance, and prominence. Use the data to investigate accurate business information, categories, reviews, local pages, links, and competitor context, but do not treat tracking itself as a ranking factor.

Is Map Tracker a geo-grid or heatmap rank tracker?

No. The current Map Tracker follows saved Google Maps keyword result sets with country and language context. It does not scan multiple latitude-and-longitude pins or produce a street-by-street heatmap. Include meaningful city or neighbourhood intent in the keyword when that reflects the customer search you need to monitor.

How often does Screpy analyze Map Tracker keywords?

Set the analysis frequency in Project Settings: daily, weekly, every two weeks or monthly when eligible, corresponding to 1, 7, 14 or 30 days. The project default is monthly. Checks follow their due schedule; saving a frequency does not launch an immediate analysis or immediately reschedule an already booked check.

Can I see competing businesses for a tracked keyword?

Yes, for competitors added to the project whose website domain or subdomains match returned results. The competitor cell shows available positions alongside your match; hover a brand for its position. It does not list every local business or prove which branch of a shared-domain competitor ranked.