Screpy - AI SEO Audit Tool MCP

Organic Keywords Checker for Your Project and Competitors

Research discovered Google organic keywords for your project or an eligible added competitor by country and language. Compare reported position, ranking URL, volume, estimated traffic volume (ETV), CPC, paid competition, organic difficulty and intent before deciding what to investigate or track.

Research organic keywords Read the research guide
Screpy Organic Keywords table showing queries, positions, search volume, and ranking URLs
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Discover Organic Keywords

Find searches already associated with the active project's domain. Start with the country and language you serve, then examine each discovered query beside its reported organic position and ranking URL.

  • Choose the project domain and search market; this workflow starts from a domain, not a seed topic.
  • Browse the paginated keyword dataset, initially ordered by organic position.
  • Discovery reflects the available ranking dataset. It is neither an exhaustive list of every Google query nor a fresh live check of every position.
Read the organic keyword guide

Find Competitor Keywords

An added competitor can reveal topics and landing pages worth investigating. Research it in the same market as your project, then decide which terms are relevant to your own audience and offer.

  • Select an added competitor when the billing account's plan permits competitor research; competitor capacity also applies.
  • Run separate lookups with the same country and language to make a useful comparison.
  • The selector is limited to the project and its added competitors. It does not provide an automatic keyword-gap report.
Check research plan access

Explore Organic Landing Pages

Use Organic Pages when the question is which URLs carry a domain's search visibility. Its page-level view helps you compare keyword coverage and estimated traffic before choosing a page to investigate.

  • Inspect page URL, estimated organic monthly traffic and the number of discovered keywords; the initial order follows estimated traffic.
  • Traffic Value estimates the equivalent monthly paid-search acquisition cost in US dollars, not revenue or measured advertising spend.
  • Top 3 counts positions 1–3; Top 10 includes those terms plus positions 4–10. These are overlapping counts, not separate groups to add together.
  • Open an available page URL to examine its current content; the research estimates do not explain why it ranks.
Learn the page research workflow

Compare Organic Keyword Metrics

A ranking opportunity needs more than a large number. Read demand, estimated visits, difficulty and intent together, then validate whether the page can answer a useful question for your business.

  • Search volume estimates demand; ETV estimates monthly organic traffic volume from a keyword. ETV is not a monetary traffic value.
  • CPC is shown in US dollars, while competition describes paid-search advertiser activity.
  • Keyword difficulty estimates organic ranking difficulty and does not guarantee a position.
  • Available intent labels distinguish informational, navigational, commercial and transactional searches; confirm the page format in the current SERP.
  • A dash means the metric is unavailable, not zero demand, zero traffic or an easy keyword.
Explore seed keyword research

Track Selected Keywords

Move useful findings into recurring monitoring after choosing the query and page you care about. The add action opens a separate Rank Tracker form, giving you a chance to set the right context before tracking starts.

  • Eligible terms not already tracked open the form with the keyword prefilled; review country, language and device because research settings are not automatically copied.
  • The keyword is added to the active project, including when it was discovered while researching a competitor.
  • Available project keyword capacity is required; both devices use two slots. Comparable history comes from completed tracking checks.
Explore Rank Tracker

Read Organic Keyword Summaries

The headline total and the other summary cards have different scopes. Use them to understand the domain's discovered footprint and the currently loaded rows without mistaking a page average for a whole-site measurement.

  • Total Keywords is the dataset count for the selected domain and market.
  • Page Avg Position, Page Volume and Page Avg CPC describe the loaded results page, normally 50 rows, rather than the full domain dataset.
  • Changing result pages can change these page metrics. Combined search volume is not unique visitors or a prediction of your site's traffic.
Understand the organic research report

Explore a Page's Keywords

Click a positive keyword count in Organic Pages to inspect the terms associated with that URL. This is useful for checking whether a page's discovered searches match the purpose of its content.

  • The dialog returns up to 50 terms, ordered by estimated traffic, then volume and position; the page's keyword total may be larger.
  • Compare keyword, position, volume, ETV, CPC, difficulty and intent. Eligible terms can open the active project's Rank Tracker form.
  • The lookup uses the URL path, without separating query-parameter variants. The dialog has no pagination or CSV/Excel export.
Review page-level keyword evidence

Check Your Own Search Performance

The Pages action in the keyword table answers whether your own site has visibility for the exact query. It reads the active project's connected Search Console property, even when the selected research domain is a competitor.

  • Connect Google and select an accessible property; inspect up to 50 returned page rows for the exact query over the preceding month, with clicks, impressions, CTR and average position.
  • This is your property's performance, not the competitor's Search Console data, and it does not apply the research country or language filters.
  • An empty view does not prove that a query has no demand or a page is absent from Google's index. Use it alongside the ranking dataset and current SERP.
Explore Search Console

Export Organic Keyword Research

Save the loaded report for a page review, editorial shortlist or client discussion. Keep the domain and market with the file so later comparisons refer to the same research context.

  • CSV and Excel export the loaded server page of Organic Keywords or Organic Pages, not automatically every result; the default page contains 50 rows.
  • Keyword exports include keyword, position, volume, ETV, CPC, competition, difficulty, intent and ranking URL. Page exports include URL, estimated traffic, keyword count, Traffic Value, Top 3 and Top 10.
  • Record domain, country and language separately. Page-keyword dialog rows and ranking history are not included in these main-table exports.
Plan your organic research workflow

Talk about Organic Keywords. With SEO MCP.

Plan your next SEO steps with an AI assistant using supported Screpy project data. SEO MCP does not currently expose Organic Keywords records or actions; use the dashboard for that feature’s workflow.

Explore Screpy SEO MCP Connect your AI assistant
  1. Screpy: Hello! Let’s look at Organic Keywords for example.com. What would you like to know?
  2. You: Can Screpy MCP access Organic Keywords for example.com?
  3. Screpy: Organic Keywords records and actions are not currently available through Screpy MCP. I can help interpret supported crawl, tracked ranking and Search Console data, but cannot retrieve or change this feature’s records. Current MCP scope: This feature’s records: Not available through MCP. Supported project data: Crawls, rankings, Search Console.
  4. You: Turn that into a short action plan.
  5. Screpy: I’ll keep the evidence and recommendations separate. Review the findings, choose one change and check the results afterward. Your next steps: Review: Check the source and date of each finding.. Decide: Choose the first change to make.. Verify: Compare the results after the change..
  6. You: Can you explain the evidence in plain language?
  7. Screpy: Yes. Ask about a supported result and I can explain what it shows, where it comes from and what is still uncertain. Missing data stays unavailable; recommendations are not automatic fixes.

Turn a domain keyword list into a focused SEO decision.

Keep the market context explicit, connect every query to its ranking page, validate the opportunity, and move only useful findings into monitoring or implementation.

  1. Choose the domain and search market

    Select the project or an added competitor, then choose the country and language that match the audience. Keep this context fixed when comparing websites or repeating the research.

  2. Read the result set before choosing keywords

    Start with the domain's discovered keyword total. Page Avg Position, Page Volume and Page Avg CPC describe only the loaded rows; compare these page metrics with the query, ranking URL and intent before selecting a term.

  3. Prioritize a query and ranking-page pair

    Choose terms that fit a real business topic and inspect the page already earning visibility. A promising keyword with the wrong page, weak intent fit, or no useful destination needs more investigation.

  4. Validate the opportunity with deeper evidence

    Use Organic Pages for URL-level visibility, Search Console for available first-party query-to-page performance, and SERP Analysis for the current result set and competing page formats.

  5. Track or export only the useful findings

    Add important project terms to Rank Tracker for ongoing monitoring, or export the current table to CSV or Excel when the research needs to become a focused backlog or report.

Use Organic Keywords to investigate visibility that already exists.

The report is most useful for competitor discovery, page refresh research, ranking-page portfolios, and focused content or client backlogs.

Competitor keyword discovery

Research an eligible competitor domain in the same market to find the terms and ranking pages connected to its existing organic visibility.

  • Competitor terms
  • Ranking pages
  • Market-matched research

Existing-page refresh research

Find keywords already connected to a page, then compare intent, position, demand, and the live SERP before deciding whether the answer needs a meaningful update.

  • Current visibility
  • Intent alignment
  • Refresh candidates

Ranking-page portfolio review

Use Organic Pages to see which URLs hold the broadest keyword coverage, estimated traffic, traffic value, and Top 3 or Top 10 presence.

  • Page keyword totals
  • Top 3 and Top 10 coverage
  • Estimated page value

Compare all-in-one SEO platforms

Compare Screpy with Serpstat when keyword and competitor research, rankings, technical audits, monitoring, AI visibility, pricing, API access, and workflow scope affect the decision.

  • Research and data depth
  • Operations and monitoring
  • Pricing and plan limits

Interpret organic keyword estimates without confusing them with measured performance.

Treat each row as market-specific research evidence. Confirm the query, page, SERP, and first-party performance before turning an estimate into an SEO task.

Estimated visibility is not measured traffic

Search volume, ETV, CPC, paid competition and difficulty are research estimates. ETV estimates organic traffic volume, not monetary value. Use Search Console for your own Google clicks and impressions and analytics for measured website behavior.

Every result belongs to a market context

Positions, ranking URLs, and keyword estimates can change by country and language. Compare domains only when the selected context is equivalent.

Discovery is different from rank tracking

Organic Keywords provides a broader current-ranking view. Rank Tracker is the dedicated workflow for monitoring a selected keyword portfolio over time.

No metric makes a keyword relevant by itself

High volume, estimated visits or CPC and low difficulty do not establish audience fit, business value or the right page format. Confirm the query's intent, ranking page and relevance before creating an SEO task.

Choose the next workflow based on the question.

Use Rank Tracker for selected-keyword history, Search Console for first-party Google performance, and SERP Analysis for the current competing result set.

Rank Tracker

Monitor selected project keywords over time with country, language and device settings reviewed before creation. Completed checks build the comparable ranking history.

Explore Rank Tracker

Screpy documentation

Learn how to analyze organic keywords

Follow the Screpy guide to interpret ranking keywords, positions, intent, and the pages appearing in organic search.

Read the Organic Search guide

Related SEO guides

Learn the concepts behind this workflow and apply them with practical SEO guidance.

Explore all SEO articles

Organic Keywords FAQ

Understand what the dataset represents, how it differs from Search Console and Rank Tracker, and how to use estimated metrics responsibly.

What are organic keywords?

Organic keywords are queries for which a website or page appears in unpaid search results. Screpy uses them to connect a domain’s discovered Google visibility with the position and URL ranking for each term.

Can I export organic keyword results?

Yes. CSV and Excel export the loaded results page, normally 50 rows, in Organic Keywords or Organic Pages. They do not automatically include all server pages, page-keyword dialog rows or ranking history. Save the domain, country and language with your research file.

Does Organic Keywords show ranking history?

Organic Keywords is a discovery and current-ranking view, not the dedicated time-series workflow for a selected keyword portfolio. Add important project keywords to Rank Tracker when you need comparable position history and ongoing monitoring.

How is Organic Keywords different from Rank Tracker?

Organic Keywords discovers terms associated with a domain from a broader keyword dataset. Rank Tracker monitors a deliberately selected keyword set over time in a defined search context. Use discovery first, then move only important terms into tracking.

How is Organic Keywords different from Search Console?

Search Console reports first-party impressions, clicks, CTR, and average position for a verified Google property. Organic Keywords is an estimated research dataset that can reveal broader domain and competitor visibility without representing measured Search Console traffic.

Why do country and language matter?

Organic results and keyword datasets vary by market. Selecting the intended country and language keeps positions, demand estimates, and ranking URLs aligned with the audience you are researching instead of mixing incomparable search contexts.

Can Screpy research a competitor domain?

Yes, when your plan permits competitor research. Add the competitor to the active project, select it with the relevant country and language, and compare its discovered keywords and ranking pages without treating every term as a content recommendation.

Can I see which page ranks for each keyword?

Rows show the ranking URL when available. Organic Pages adds estimated organic traffic, keyword count, equivalent paid-search Traffic Value and inclusive Top 3/Top 10 counts. Clicking a positive keyword count opens up to 50 page terms; the separate Pages action in the keyword table uses your active project's Search Console property.

Should I create content for every discovered keyword?

No. Start with search intent, the current ranking URL, business value, and the live SERP. Improve or create a page only when the query belongs to a meaningful topic and the proposed page would answer a distinct user need better.

What do search volume, ETV, CPC, competition, and keyword difficulty mean?

Search volume estimates demand. ETV means estimated monthly organic traffic volume, not money. CPC is an estimated paid cost per click in US dollars; competition describes advertiser activity and keyword difficulty estimates organic ranking difficulty. These estimates do not guarantee visits, revenue or conversions.