| Pricing and workspace |
| Entry price | Included $19/month list price Screpy Pro includes five projects and five team seats. | Different scope $20/client/month AgencyAnalytics pricing is per client and billed annually at the listed rate. |
| Billing unit | Included Plan-based project capacity Pro includes five projects; higher plans increase capacity. | Included Per managed client The subscription changes as the agency client roster grows. |
| Team access | Included 5 seats on Pro Higher Screpy plans expand team capacity. | Included Unlimited staff and client users The current plan includes separate staff and client access controls. |
| Free trial | Included Free trial available Test a representative SEO project before choosing a paid plan. | Included 14-day free trial AgencyAnalytics says no credit card is required to start. |
| Reports, dashboards, and client delivery |
| SEO report builder | Included Reusable templates and PDF snapshots Choose available widgets, control the order, preview project data, and generate a dated PDF. | Included Unlimited reports and dashboards Build document, slide, and dashboard reports across connected marketing sources. |
| Automated report delivery | Different scope On-demand PDFs White-label PDFs are created on demand; plan-dependent weekly emails are a separate workflow. | Included Scheduled client reports Schedule delivery and use report approvals before reports are sent. |
| White-label branding | Higher plan Plan-aware PDF branding Eligible plans can apply an agency name, logo, primary colour, and footer to reports. | Included Agency and per-client branding Apply branding to reports, dashboards, email delivery, and client-facing access. |
| Client portal and custom domain | Not included No dedicated white-label client portal Screpy focuses on the project workspace and downloadable reports. | Included Branded portal and domain Provide client logins at an AgencyAnalytics subdomain or configured custom domain. |
| Cross-channel marketing dashboards | Limited SEO-focused project reports Screpy reports available SEO, ranking, uptime, backlink, and organic-search project data. | Included Paid, organic, social, email, and more AgencyAnalytics is designed to combine many marketing channels in one client view. |
| Roll-up reporting | Different scope Project-level SEO reports Screpy keeps audit, ranking, performance, visibility, and reporting evidence within each website project. | Included Cross-client roll-up reports and tables AgencyAnalytics can combine data from multiple clients in roll-up dashboards, reports, and tables. |
| Goals, alerts, and anomaly detection | Limited SEO and website monitoring signals Screpy surfaces changes within its audit, ranking, uptime, performance, and visibility workflows rather than a general marketing KPI system. | Included Goals, alerts, forecasts, and anomalies The current plan includes goal tracking, alerts, benchmarks, trend forecasting, anomaly detection, and metric insights. |
| Website audit, performance, and uptime |
| Technical website audit | Included Recurring full-site crawls Inspect pages, links, images, metadata, indexability, issue evidence, and crawl history. | Different scope SEO reporting and legacy Site Auditor AgencyAnalytics documents Site Auditor as a paid add-on for accounts created before November 2023; confirm current account eligibility. |
| PageSpeed monitoring | Included Recurring URL-level lab checks Track selected URLs and investigate loading, server-response, main-thread, and layout-stability changes. | Different scope Connected performance reporting AgencyAnalytics can report Google Lighthouse and PageSpeed metrics through integrations. |
| Uptime monitoring | Included 10-minute checks on Pro Track availability, response time, incidents, and recent checks. | Not included Not a core native monitoring workflow A separate availability source may be needed for uptime reporting. |
| Google Search Console | Included Search data and prioritized opportunities Review queries, pages, clicks, impressions, CTR, position, trends, and quick wins. | Included Search Console dashboards and reports Visualize connected Search Console metrics alongside other client channels. |
| Rank tracking, AI visibility, and backlinks |
| Keyword rank tracking | Included 100 keywords per project on Pro Track configured countries, languages, devices, locations, competitors, and history. | Add-on $41.67/month per 500 keywords Annual-billing price shown by AgencyAnalytics; its current pricing page describes weekly tracking. |
| AI search visibility | Included 5 prompts per project on Pro Track sampled mentions, citations, sources, competitors, sentiment, and share of voice. | Add-on $20.83/month per 250 credits AI Tracker is an annual-billing add-on and is currently described as beta. |
| Backlink monitoring | Higher plan Backlink workflows on Max and Ultra Review link-level evidence, referring domains, changes, and disavow candidates. | Included Backlink monitoring and reporting Track new and lost links, anchor text, Trust Flow, and Citation Flow in client reports. |
| AI crawler traffic | Included Verified crawler requests Review known AI crawler families, requested URLs, trends, and unsuccessful requests. | Not included Different from AI answer tracking AgencyAnalytics AI Tracker measures visibility in sampled AI answers, not the same crawler-request workflow. |
| Research and content |
| Keyword research | Higher plan Focused keyword research Review search volume, CPC, difficulty, intent, and related keyword ideas on eligible plans. | Different scope Report connected keyword data AgencyAnalytics can visualize data from SEO integrations but is not positioned as a large standalone keyword database. |
| Competitor research | Higher plan Focused organic and SERP analysis Investigate ranking domains, organic keywords, visible competitors, and result-page patterns. | Different scope Connected competitor reporting AgencyAnalytics can report competitor data from supported sources rather than replace a research suite. |
| Competitor advertising research | Higher plan Public ad creative research Review available advertiser identities, ad copy, formats, dates, previews, and landing-page direction. | Not included Reporting is not competitor ad discovery Connecting client ad accounts does not provide the same public competitor-ad research workflow. |
| AI article generation | Included Brief-to-draft workflow Create and refine an article draft with SEO context, then review and publish through your own CMS. | Not included Reporting-focused AI AgencyAnalytics AI features analyze and explain client data rather than provide the same article workflow. |
| Integrations, API, and AI assistants |
| Marketing integrations | Limited Focused SEO and workflow connections Connect supported search, traffic, automation, and AI-assistant workflows. | Included 85+ integrations Connect advertising, analytics, SEO, social, email, call tracking, ecommerce, and CRM data. |
| Custom metrics and spreadsheet data | Not included Defined SEO project metrics Screpy reports the supported fields produced by its product workflows rather than acting as a general data-blending layer. | Included Custom metrics and Google Sheets AgencyAnalytics includes custom metrics and a Google Sheets integration for additional reporting inputs. |
| API access | Higher plan Plan-aware API access Use supported Screpy project and SEO data in custom workflows where the plan allows it. | Included API included in the plan Use the AgencyAnalytics API to automate supported client, ranking, and reporting workflows. |
| MCP for AI assistants | Included SEO investigation through Screpy MCP Review project, crawl, ranking, performance, and visibility context in supported assistants. | Included Client reporting context through MCP AgencyAnalytics lists MCP access for ChatGPT and Claude in its current plan. |