UX Best Practices for the Highest User Retention Rates

Consider how many platforms there are in the internet world. Millions of mobile apps, millions of websites, social media platforms, and much more. What do you look for when trying to find an option that will really work for you? Studies show that the enterprises that pay attention to UX basic practices and follow them step by step get much stronger results in user retention.

But how?

Also, what exactly do these UX best practices include? What do we have to prioritize in a UX-based design and why is every optimization we make so important?

We will try to find answers to all these questions together with you today. We asked the Screpy experts and we got strong answers for you. Lets start!

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Why Does UX Matter?

User experience is about the ability of any material or virtual object offered to users to be accessible, easy to use, findable, understandable for the user. When a user logs in to your website, content, or mobile app, the specific features of this platform help him or her “come back”. Consider how short it takes for a user to return to Twitter after trying a new one when there are millions of social media platforms out there. It has to be something that Twitter offers to users as different from its popularity.

Recent fieldwork has shown that a mobile app or website with strong scores, especially in the following respects, is more persuasive to recall users and make them loyal subscribers:

1. Rewarding
2. Accessible
3. Findable

If you have a website, you have to reduce the bounce rate and persuade people to stay on your site longer, and if you have a mobile application, you have to care about their experience with your app to prevent people from deleting the app and downloading another.

In short, it’s not just about what you offer. It’s also how you present it.

What Does UX-Based Design Require?

Note that in a UX-based design process, the designer has to ask himself a few basic questions. These questions can be listed as why, what, and how.

Asking ‘’Why’’ for UX-Based Design

If you want to create a user experience-oriented design on your website or mobile application, you must first understand why users are here. This is the basic of UX best practices.

1. User intent: What exactly did the user visit your website, aiming to see or asking for? The answer to this question will change everything from the content on your home page to the buttons you provide to users, from the location of each service category on the sitemap to your use of images.
2. User’s values ​​and wishes: What values ​​does the user who enters your site have? For what purposes do these users use the internet? Social media accounts that users frequently use, who are the celebrities they follow? The answers to all these questions will ensure that every detail from the font to the color palette you will use in a UX-based design will be customized within the audience targeting framework. Cool, isn’t it?

Asking ‘’What’’ for UX Best Practices

When talking about a UX-based design study, you should first ask the question “what am I going to present?” And answer this question. What users expect and what you offer them must have a direct impact. So what else can we do?

For example, if you have an e-commerce site, have a site tracking system where you can discover the moment users leave their cart. This system will give you a clue as to exactly what step users opt out of purchasing a product. Following this tip reveals what UX basic practices are specific to your site, and optimizing it offers users a more pleasant browsing experience.

Would you like to give an example?

A Great Fiction Example #

Let’s say users add their products to their cart every time, but you actively have a coupon code and when they type this coupon code in the relevant part of the payment page, the coupon code is not accepted. As a result of your research, you noticed that people somehow misspell coupon codes when typing them because they contain upper and lower case letters. If the code does not generate a discount, it causes them to give up shopping.

If you faced such a situation, what would you prefer to do as a UX-focused designer?

Let’s say it right now: Imagine that you have placed a field in the coupon code section on the payment page where up-to-date codes can be selected in the form of a pop-up menu. When people click this area with their mouse, active options will appear below. Instead of writing the coupon code by hand, people will choose one of the options here.

Do you think that this coupon code makes it easier to use, accessible and findable, so wouldn’t it increase the purchase rates?

We think this is really possible!

Asking ‘’How?’’ for UX-Based Design

Finally, UX best practices may have a specific “checklist”. But there cannot be strict rules for details. For example, there is no font you need to use on your site, there is no color to choose. All of these are determined by various parameters such as the general structure of your site, your user audience, and your industry, and the user experience tests you will run.

As a UX designer;

1. You now understand why users are here. Therefore, you have also performed audience segmentation and analysis.
2. You have also decided what to offer users. You have done this by identifying the needs and factors that prevent user retention.
3. Now it comes to how you should present what you are going to present.

A Great Fiction Example #

Imagine that you provide an e-newsletter registration form where you ask users to enter their email address. This form can be anywhere on your landing page.

1. Where exactly will this form settle? After exploring the most used areas of your site with heatmap technologies, decide where to place this high conversion area.
2. What color palette will this form be in? Benefit from an engaging, action-driven color palette that reflects your brand image.
3. How will users be told to enter their e-mail addresses? Work with content editors and content marketing experts who really use the call-to-action language. Every word you use is magic for conversion, remember that.
4. What dimensions will the form have? Which dimensions of this form allow the user to easily click the boxes with his cursor and enter his information easily?

How will the form appear on mobile devices? -Hey, please do not forget that everything we describe should be evaluated separately for mobile. In a period when mobile-first indexing determines the basis of 2021 SEO Trends, it will be very difficult to get strong results in your rankings and bring your site to new users without optimizing the mobile experience.

Optimizing User Experience (UX) for Mobile Apps

A study by The Android Authority found that 77 percent of mobile users never use it anymore after about 72 hours after downloading an app.

Can you realize how sad this is in terms of user retention and UX? Having persuaded the user to download and use the app, but not being able to hear from him again is a huge loss. Here are a few more tips to avoid this.

Make Your App Clear

Make users understand your app better. If users’ actions somehow end up in error, it’s essential that they really understand the cause of this error. Because no user will spend a long time understanding the spirit of an app. Instead, it gives up the app directly.

Your animated or audio broadcasts that you will use for various actions and warnings can make your application much more understandable. Remember, the core of UX is already to offer something accessible and understandable.

Let’s give an example. On Apple phones, when users enter their passwords incorrectly, the screen swings back and forth, and if the relevant settings are open, your phone will vibrate slightly.

There is no better way to tell the user what the problem is if he doesn’t get the desired result. In this case, the user understands the problem and attempts a solution. Because no extra effort is needed to understand the problem: the password is wrong and it’s that simple!

Ask Users for Feedback!

Wouldn’t it be a great advantage if you could immediately spot a point in your app that users saw as problematic? It would be exactly that!

For this, it may be a good method to ask users for feedback. But it is also not a good idea to be too persistent and dull the experience of users. So, first of all, you have to offer them some experience, then wait for them to return with small warnings.

First Impression is the King

One of the most important things that emerges from UX best practices research is that first impression is really important. The service you provide to users can be very useful. In fact, you may feel that you have really improved yourself in this field because you have discovered a niche field. But remember, the function is not always enough. You should make the user who downloads your app feel that they are a member of a highly distinguished community, that the consumer is safe with this app, and that this app is a prestigious, professional product.

Do this with the little convenience you will provide. For example, if a verification code is required, it will be a very prestigious convenience if the app reads this code directly from the messages.

These small steps set you apart from the rest.

Also, informing the user about how to use the app in a small window can also mean that you get stronger results for user retention by increasing the conversion rates.

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