Why Is Your SEO Strategy Failing?

The most important condition for making yourself visible in the web world is to fulfill the expectations of search engines from you, right? So, what exactly is the obstacle that prevents you from being visible in front of your target audience by ranking in keywords? If you know the basic demands of search engines and you are constantly paying for optimization, why do your SEO efforts fail? Hey, we’re here to find a solution to this.

We, as Screpy, work hard to take full control of your website and enable you to perform all the analysis and optimizations you need on a single platform. Imagine that all of the Page speed monitoring, SERP monitoring, uptime monitoring, SEO audit, W3C validator tools are on a single dashboard and you can easily use them for dozens of different projects.

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The main reason we do this is to make sure you develop the right strategy for SEO and to make the right improvements. We also tell you one by one how you can fix the problems that appear after each audit you make, and we call the documents we describe them as ”tasks”.

Yes, you heard right: Screpy saves you time and energy so your SEO strategy doesn’t fail. That’s exactly why we know why and under what circumstances your SEO strategy might fail. In the continuation of this content, we will talk about the mistakes made in the SEO monitoring and audit process, and the problems that prevent your website from obtaining the ranking you request. If you’re ready, now is the time to get started and rocket your site’s rankings to reach wider audiences!

Having A Good SEO Strategy: What Do You Need?

One of the best ways to understand why your SEO strategy is failing is to understand what you need to pay attention to in order to have the right SEO strategy. It’s a really good idea to ask this question to the Screpy experts as well. We are ready to tell you what you need for good SEO with our SEO experts and professionals who develop our tools.

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Keep Track of the Latest Updates of Google

 Hey, Google changes SEO demands with various updates every year (Check the article about Google 2021 Update, for example.). These updates, made in order to focus on users’ needs and intends more specifically and to show the right search results after inquiries, also closely affect the optimization work you need to do. Therefore, if you do not want to waste time and waste money with outdated optimizations, you should definitely follow the updates.

Have a Useful SEO Tool and Save Time

Let’s say why we do Screpy: Because having a good enough, comprehensive, and easy-to-use tool for SEO can make things a lot easier than you think. Recently, our most preferred SEO audit tool measures all parameters determined by Google Lighthouse for all your pages one by one and shows you the score you get in these metrics. We present you with optimization suggestions that will enable you to improve the score in the form of tasks. This is exactly why having a good SEO audit tool always saves time. Instead of manually trying to find your mistakes or figuring out what steps to follow for each improvement, you learn them directly through an AI-based system.

Set Proactive Strategies

In order to be able to appear higher in the world of search engines, first of all, it is necessary to determine proactive strategies. These strategies may vary depending on the current situation of your competitors and how well the strategies you produce work.

Going the right way may not always mean optimizing what you know best. Actions you take in a given period change the following:

1. What keywords will you target?
2. How much will you bid for that paid ad?
3. What audiences will you target with paid ads?

All these details will be very important to you. Your detailed and proactive strategy will enable you to address the requirements of the period, trending queries, and browsing habits that affect your target audience. All these are very important for those who want to do goal-oriented process management.

Give Importance to Content Marketing

One of the biggest mistakes made in the SEO world is not giving enough importance to content marketing. What you need to do is to make sure you have enough budget for the content you publish. Remember, you can only tell search engines what your site is about using words. Content marketing experts know the power of words best. With the use of the right strategies, detailed keyword analysis, and more, it will be possible to get extremely strong results.

Why Your SEO Strategy May Be Failing

We looked at what you might need for a good SEO strategy. Despite knowing these general rules, your SEO strategy may still not giving you the momentum you want. At this point, it will be necessary to realize where the mistake was made and to improve your strategy accordingly. Today we will examine possible reasons that make your strategy useless. If you’re ready, here we go.

You May Be Focusing On SEO Only

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If you want to reach your target audience before your competitors and get strong results by standing out, SEO is very important for you. But if you are focusing solely on SEO for digital marketing, it may be impossible or take a really long time to get the results you want. While your competitors stand out by using many methods from social media marketing to search engine marketing, from influencer marketing to performance marketing, imagine that you have only one player in this race. Do you think this makes sense?

Even if the time you spend focusing on SEO is sufficient, if you don’t use other marketing tools and methods, your competitors may be consolidating your target audience in channels where your name is not even mentioned. In this case, it will be very difficult to stand out and expect to be preferred.

So, while getting stronger step by step with the right SEO strategies, you should also do the following:

1. Production of high-quality content (If your content is only keyword-rich, it does not mean that you produce quality content. You should produce content that is non-duplicate, user-oriented, easy to understand, and will increase the average time spent on the page)
2. Using social media actively and taking advantage of social media marketing strategies when necessary (We see that Instagram and Pinterest have come to the fore in this regard lately. Do not forget that you can also benefit from paid ads while doing social media marketing. It is necessary to apply the right filters and plan the right budget)
3. Are you doing your branding activities actively enough? Do you have a professional look that will make the user entering your site truly trust you? What message do your slogans, logo, style of your theme, areas where you use call-to-action language, or much more give your visitors? Explore all this up close.
4. Taking advantage of email marketing (Email marketing allows you to focus on increasing your conversion rates by reminding yourself periodically to users who have visited you once.)

As we explained above, if you reinforce your SEO efforts with such additional marketing and branding processes, you will have much stronger results. You can also get additional information on the subject by browsing our digital marketing-related content.

Applying Outdated Tactics

Have you noticed that when you want to share a piece of content on your site, you rank keywords and use them one after the other to get Google’s attention? Did you get paid backlinks from many non-prestigious websites and these sites marked these links as “sponsored”? Did you try to be “popular” in Google’s eyes by sending artificial traffic values ​​to your site?

Hey, all of this will end up being flagged as spam by Google and losing your rankings. In addition to losing this point, Google may give you penalties that will take away your visibility or ranking for a while, stop advertising on your site, and your revenue may come to almost zero.

We recommend that you do not pay attention to the “methods of deceiving Google” that people claim will make you money quickly. While these outdated tactics work now, they lose their value completely with Google’s first update and cause you to lose reranking. Moreover, this time you will have to pay much more to get your site back together.

Then, in this process, you should work honestly, be patient and accept that success can come step by step. Only in this way can you achieve organic, permanent and powerful results.

Not Allocating Enough Budget for SEO

Hey, marketing processes always require a substantial budget. Why would SEO be free? Remember, you have to spend money on SEO in every scenario: sometimes with the effort and time you put into it, sometimes by paying a professional or tool directly.

SEO definitely requires expertise. Because you need to analyze both on-site and off-site SEO at the same time and identify technical SEO problems, and you must have the level of knowledge to correct the errors you find one by one. Do you know what that means? You have to have a very high level of coding, website design, website building, digital marketing knowledge.

1. If you budget for SEO and work with an expert, buy paid versions of various digital marketing tools and hand them over, it will mean a serious budget.
2. If you do these things yourself instead of working with an expert, the tuition fees you will pay online and the premium versions of the tools you will use for analysis (and of course, the time you spend) will mean you have a budget.

So, SEO is a job in any condition, and this job needs to be done with expertise and with a certain budget. If you think SEO is free, you don’t support SEO with SEM, and you don’t get any paid support for optimization & strategy creation, you can’t expect your SEO to be successful.

So, do we only pay for knowledge in SEO? Is SEO completely free for those with the knowledge and expertise?

No, first of all, a significant amount of time to spend means making an investment anyway. In addition, the contribution you need to make to SEO through channels such as Google ADS, Social Media Advertising, Remarketing, Link Building, etc. requires you to spend money on your own and pay various people. Therefore, SEO means the whole of the processes that you need to pay both times and directly under all circumstances. Entering the SEO business without taking this into account can cause things not to be done professionally enough.

If your SEO budget is low, first adjust your reputation in Google’s eyes, starting with the few actions where you can get the most efficiency. Also, if you have some time, implement the right content marketing strategy and wait for Google to notice you within 6 to 8 months. Of course, you will need to allocate a serious budget for this.

Design or Technical Problems Found on the Site

To appeal to users, to ensure that they access the right service in the easiest way possible, to ensure that Googlebots can crawl your site easily and quickly. These are the most important conditions for your success in SEO. Remember, Google aims to provide a high experience to its users. Your websites are the means by which Google delivers this experience to its users. Therefore, if you do not have a user-oriented site enough in terms of design, page speed and other technical features, it is impossible for you to stand out, increase your ranking and become a real star in the SERP.

Some design or technical issues on your site may be undermining an excellent keyword targeting process. Even if your content and product quality are excellent, the page load time is higher than 3 seconds, the buttons that users click do not work, many pages on the site give 404 errors, parent and child categories are mixed, there is no HTTPS certificate on the site, the site does not have a sitemap. details will prevent you from getting the fruits of your work.

So, what should you do in this situation? Let’s say it right away: Run your site through a detailed technical optimization and see what’s wrong.

Honestly, that’s what Screpy is for. Thanks to our detailed audits, you can examine page speed issues and technical problems on each of your pages. Screpy tells you the crawling problems, URL errors, unnecessary loads in the source code, compression and minifying problems of the files one by one on your site. Moreover, Screpy tells you the digital tools and methods you can use to solve problems one by one. This way you will get great results.

Let’s talk about a bonus feature: While working on Screpy’s comprehensive dashboard, you have the chance to examine not only a single site, but also many sites. This analysis and review process, which you can do on a single dashboard, will really save you a lot of time and energy. Especially for SEO professionals, content marketing experts, website owners, or designers, Screpy can be a great tool.

Focusing on the Wrong Tactics

Sometimes in SEO, it can be really problematic to focus on a particular tactic and stick with it instead of proactively developing it. For example, making the keywords bold even though it is not necessary, linking to many sites from your website and not focusing on whether they are reliable or not, instead of focusing on organic methods in backlink work, opening fake websites and linking them to your site, sharing contents where certain keywords are used directly as h1 titles are some of the ”wrong tactics” we may show as examples. Is it make sense to focus on the wrong tactics and expecting good results?

Unfortunately, it is not. Instead, what you need to do is to examine the updated SEO methods or analyze them after your tactics to find out if they are working. If the results are still the same or there is a setback, is there any point in spending a lot of time, effort, and money on these tactics? We don’t need that at all. Even if you did not have the opportunity to follow the updates, it may give you an idea to follow the blog pages of SEO agencies that are experts in their field, to analyze from Screpy, and to examine how the ranking results change.

Waiting for Immediate Results

Even allocating a fairly large budget and constantly continuing optimization efforts may not ensure that a site you set up from scratch will be noticed immediately and your work will be reflected in your rankings. Especially on newly opened sites, it can take approximately 8 to 12 months for Google to recognize the site, crawl it and index it. After being indexed from a very behind row, stepping up to more visible pages step by step is a process that you need to be patient again.

Although you have made all the necessary follow-up, analysis, and optimization improvements, the process may progress quite slowly due to the competitive level of your sector. Moreover, while the keywords you focused on were very popular for a certain period of time, they may be out of the trend list over time and you may need to turn to new keywords to reap the fruits of your work.

While this is all quite commonplace, many people stop investing in projects they’ve just started before Google even notices them. While the shared content gains value and ranks after months, the site loses value again because the person has already left the project and all the work is wasted. If you want to be successful in SEO, you must first understand this: SEO is a job where you can work long-term and demand to see results in the future. While doing SEO work, the recovery process can progress very slowly, and even a single visitor may not come to your site for a certain period of time. That doesn’t mean something is wrong. With rich content, accurate technical optimization and continuous tracking & analysis, we are sure that you will get closer to the ranking you are looking for. Of course, in this process, you need to keep adding to the SEO budget.

Is everything clear now? Wonderful! The six different problems we have mentioned above are those that are frequently encountered by people who want to start a new web venture in the sector but cannot get the results they want. If you think you have one of these, maybe it’s time to reconsider your tactics.

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