10 Free Etsy SEO Tools: Features, Limits and Pricing

Start with Etsy Marketplace Insights when you need keyword demand from Etsy itself. Use Etsy Stats when you want to understand the searches already bringing visitors to your shop. Add a specialist free plan when you need listing feedback, more candidate phrases or a different research workflow.

These ten free Etsy SEO tools have ongoing free access or a documented free allowance. Their limits differ: some searches renew daily, others monthly, and some AI credits are a one-time starter balance. Choose by the job you need to finish, rather than assuming every free account includes the features shown in a product's advertising.

Compare free plans and upgrade costs

This comparison uses official product and help pages checked on November 11, 2026. Inclusion requires an ongoing free option that helps with Etsy keyword research, listing decisions or search measurement. A premium trial alone does not qualify. This is a documentation comparison, not a hands-on accuracy benchmark.

Prices below are upgrade options, not charges for the free allowance. Annual monthly equivalents require an annual commitment. Where a vendor displays a dollar sign without identifying its currency code, that information is marked as unstated.

Etsy's included reporting does not remove normal shop or selling fees. Account access and available data still matter.

Screpy publishes this guide. The comparison separates marketplace tools from general website SEO software and uses direct source links without affiliate parameters. Product images below are the vendors' homepage artwork, not evidence of free-plan features or testing.

1. Etsy Marketplace Insights: check native demand

Marketplace Insights is the starting point when you want Etsy's own keyword data. On desktop or mobile web, open Shop Manager > Stats > Marketplace Insights, then search a phrase that accurately describes your product.

Etsy's tool instructions describe search and listing counts from the last 30 days. Sellers receive up to 15 free keyword searches per week, and those free results remain available for seven days after the original search. Record the figures, reporting window and lookup date before access expires.

For example, a seller of lavender soy candles could investigate “lavender soy candle” and “soy candle gift set.” These are illustrative inputs, not verified opportunities. Reject a promising phrase if the product does not match it.

The tool does not rewrite listings or predict orders. A high search count and a low listing count do not establish that your product will rank. Choose eRank or Alura instead when your immediate task is feedback on existing listings rather than native market demand.

2. eRank: audit a small listing batch

Image source: eRank homepage.

eRank fits sellers who want keyword research and feedback on their own listings in one account. Its Free membership has no expiry date and requires no payment details. The documented allowance includes five keyword lookups and five listing audits per day, with one connected shop and up to 50 active listings analyzed.

Use the five lookups on distinct product-fit candidates, then audit a small batch of existing listings. For a candle shop, that might mean comparing scent, material and gift-related wording before reviewing whether each listing actually describes the item clearly.

Connecting your shop requires Etsy authorization. The account instructions explain that connection; review the access request rather than assuming a public keyword lookup and a private listing audit need the same permissions.

Keep an audit recommendation as a suggestion to evaluate, not proof of a ranking defect. The free limits suit a small batch, while larger catalogs may remain only partly covered. If you mainly need native marketplace search counts, begin with Marketplace Insights instead of treating a vendor metric as interchangeable.

3. Alura: combine research with listing feedback

Image source: Alura homepage.

Alura is useful when you want to move from keyword or product research into listing feedback within the same service. Its Free plan includes five daily keyword searches and five daily product searches, plus listing scores and recommendations.

The AI allowance needs particular care. Free accounts receive 1,000 starter credits, which Alura describes as roughly 20 AI listing optimizations. This is a one-time balance. It is not 20 free optimizations every month, and usage can vary with the action.

A practical session starts with one listing and a few accurate candidate phrases. Compare the research, request feedback where your allowance permits, then check any suggested wording against your actual materials, dimensions and delivery type. Reject an attractive keyword if it introduces an unsupported product claim.

Free research databases are limited samples, and data export is not included. A missing product in the sample is not evidence that no competitor sells it. Prefer eRank for its stated daily audit allowance, or native Marketplace Insights when the deciding question concerns Etsy's recent search counts.

4. EHunt: inspect related keywords and tags

EHunt suits a seller who wants to investigate related phrases and competing listing language one candidate at a time. Its Free plan permits five keyword searches and five keyword analyses per day, with up to 200 keyword results displayed.

The distinction between search and analysis matters when budgeting a session. Start with a product-fit seed, inspect relevant alternatives, then spend an analysis lookup on a candidate you can actually use. EHunt's keyword analysis guide explains its metrics and related keyword/tag research.

For a candle listing, compare whether a suggested phrase describes the scent, wax or buying occasion. A competitor's tag can be a research lead, but it does not prove that the tag caused that seller's orders or fits your product.

Free accounts do not include batch keyword analysis or export. Keep a small manual evidence record rather than planning a bulk CSV workflow around the free tier. Choose a tool with a verified export allowance if repeated large-batch transfer is your main requirement; the presence of an export button in general product documentation is insufficient.

5. EverBee: research while browsing Etsy

Image source: EverBee homepage.

EverBee offers a research workflow through its web application and Etsy browser extension. The Hobby plan is free forever and includes limited product analytics, basic filters and research for 10 keywords. The pricing page does not specify when that keyword allowance resets, so do not budget it as ten daily searches.

The free product data includes views, reviews and favorites. Sales, revenue and conversion-rate metrics appear under Growth, as does the Tag Analyzer. A promotional image showing revenue should not be read as evidence that revenue data is included in Hobby.

Use a small keyword shortlist, then inspect relevant products for differences in offer, price and visible engagement. For example, distinguish a candle gift set from a single candle before comparing them. Engagement is context, not proof of profit.

EverBee's keyword research guide describes both web and extension access. It also discusses exports, but general documentation does not establish a free-plan export entitlement. Choose a plan with an explicit recurring quota, such as eRank's daily allowance, when predictable research capacity matters most.

6. Koalanda: compare keyword signals

Image source: Koalanda homepage.

Koalanda provides an ongoing free version for researching keywords, products and rival shops. Its homepage FAQ says free users can perform several keyword searches each day, while the pricing page describes limited searches without publishing an exact number. Check your account's current allowance before committing to a large batch.

Its Search Score combines search frequency, click-through and engagement signals. Treat it as Koalanda's metric, not a count of monthly Etsy searches. A score from this tool cannot be directly compared with a Google Trends index or another vendor's differently defined score.

For a small session, compare two or three phrases describing the same product and examine the displayed history and competition information available to your account. Preserve the metric name beside the value so a later spreadsheet does not turn the score into “search volume.”

Most research features do not require a connected Etsy shop; personalized features such as the Listing Editor do. Export capability is advertised generally, but its availability on Free is not established by the inspected plan. Use Marketplace Insights when you need an explicitly documented native search-count window.

7. Sale Samurai: plan a monthly research session

Sale Samurai's current pricing page lists a Freemium plan with 20 keyword searches and 10 listing analyses per month, without a payment method. It separately advertises a three-day trial of full access. Keep the ongoing Freemium allowance distinct from temporary premium access.

This monthly budget can suit a seller who researches a few products in planned sessions. For example, allocate three candidate searches to each of five products, leaving five searches for follow-up questions. That is an allowance-planning example, not a recommendation to target any particular keyword.

Use listing analyses to investigate relevant offers and language, then compare that information with your own product facts. Another listing's visibility or estimated performance cannot establish that its tags caused its results.

The free card does not enumerate every premium metric, export feature or browser-extension entitlement. Confirm what your account exposes before designing a workflow that depends on those features. If you need frequent daily research, compare the monthly allowance with eRank or EHunt's stated daily quotas rather than assuming all free plans replenish on the same schedule.

8. Keyword Tool: expand Etsy autocomplete ideas

Image source: Keyword Tool homepage. The service's homepage artwork illustrates Google; select its Etsy tool for marketplace research.

Keyword Tool is useful when your bottleneck is phrase discovery. Open its Etsy keyword tool, enter a seed phrase, and choose the available location and language settings for the buyers you want to investigate.

The service describes this mode as research using Etsy autocomplete. Keep useful suggestions as candidates, then check their product fit and demand separately. A suggested phrase is not a measured search count, and its position in a suggestion list does not establish how hard it will be to rank.

For example, start with “ceramic candle holder” if that describes the item. Keep gift or style variations only when they remain accurate. Do not import a larger-looking keyword list simply to fill every available tag slot.

Keyword Tool Pro adds estimated Etsy volume and other research data; those estimates are not Etsy's own Marketplace Insights counts. The inspected pages do not establish an exact free daily quota or a guaranteed free bulk-export allowance. Prefer native Insights for demand validation and use this tool for vocabulary expansion.

9. Etsy Stats: check actual search discovery

Etsy Stats is the most relevant free tool when your question is, “Which searches already bring people to my listings?” It serves a different job from Marketplace Insights: one reports discovery for your shop, while the other helps research marketplace demand.

Open Shop Manager > Stats, choose a reporting period, and select Etsy search under How shoppers found you. Etsy's Stats instructions explain where to see the search terms used to find your listings.

Check whether those terms match what you sell. If a digital print repeatedly attracts wording suggesting a physical poster, inspect the listing's wording and previews before chasing more traffic. For a detailed product-fit workflow, use Screpy's guide to keyword research for Etsy digital products.

Keep visits separate from listing views and note the data refresh. The report is not a complete keyword-level order-attribution system, and absent terms do not prove zero marketplace demand. Results also vary by shopper, so manually finding your own listing is not an equivalent measurement.

For a shop with little traffic, use a research tool to investigate candidates while allowing enough observations to accumulate.

10. Google Trends: check broader seasonality

Google Trends fits a narrow supporting task: checking whether broader Google interest in a product or occasion changes over time. It is not an Etsy keyword-volume tool.

In Google Trends Explore, compare relevant terms using the same geography, period, category and search type. For example, a candle seller could investigate seasonal gift wording over several years. This is a suggested investigation, not a finding that any phrase currently peaks in a particular month.

Google explains that Trends data is sampled and normalized, with interest scaled from 0 to 100. A value of 100 is a relative peak, not 100 searches or 100 buyers. Low-volume terms can appear as zero, which does not establish an absence of demand.

Use the chart's download control to export its data as CSV, preserving the settings and source with the file. Check the same candidate in an Etsy-native source before deciding it belongs in a listing.

Choose Marketplace Insights when the question is Etsy demand. Choose Trends when you need broader seasonal context without converting that context into invented Etsy search numbers.

Use a small research batch before paying

Start with one product and five accurate keyword candidates. Check the current allowance in your chosen account, then spend lookups on genuinely different buyer needs rather than minor word rearrangements. You can investigate five candidates within eRank's documented daily keyword allowance, but you do not need to use five different tools on every phrase.

Record what each number actually means. Copy this CSV into a spreadsheet; the candidate rows are illustrative and the numeric cells are intentionally blank.

product_id,keyword,source,checked_date,market,metric_name,window,value,evidence_status,next_action
candle-example,lavender soy candle,brainstorm,,Etsy,,,,unverified,check product fit then demand
candle-example,soy candle gift set,Marketplace Insights,,Etsy,searches,last 30 days,,not yet observed,record displayed count and date
candle-example,soy candle gift set,Google Trends,,Google,relative interest,chosen period,,not yet observed,save geography and chart settings

Keep a native search count, a vendor Search Score and a Google interest index in separate metric records. Never fill an unavailable value with an AI estimate or rename a score “monthly searches.” Save your existing listing wording before applying a change, then use Etsy Stats to review relevant discovery over a clearly recorded period.

Pay only when you can name the specific constraint the upgrade resolves: a quota you repeatedly exhaust, a required export, broader catalog coverage or a feature verified on the paid plan. A larger allowance alone is not evidence of more sales.