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Before going to push notifications and SEO, let’s what are these, let’s say, stimuli! Push notifications are the ”things” that appear anywhere at the top of the page when someone enters a website, or that cover the entire page and ask you the question: “Should we notify you about what’s new?” Or “Should we send you notifications about our updates?”
Want to learn more about push notifications and SEO? Current SEO and conversion studies say that push notifications bring 7 times stronger conversions compared to other e-mail marketing methods. It can be much easier to get the user to press “Yes” for these notifications than to convince users to enter their e-mail on the page and press “Ok” for the e-mail newsletter form. Besides 7 times higher click-through rates, these types of notifications promise twice the email open rate than others. In other words, when the texts that we present to the user using other marketing methods are not opened, they are actually opened and read.
We can explain the logic of push notifications as follows: It is very difficult for you to convince people who visited you once to come back. With the service you provide in the very crowded internet world, where only one of the millions of sites on the internet belongs to you, aims exactly that: to underline yourself and be more visible. But when users come across a website they like, they often want to stay “up to date” and stay informed of whatever is there. For this, they often activate push notifications. But here’s a little caveat: Web notifications are not the same as web push notifications.
Users browsing the website may encounter the following types of notifications:
- Web Notifications: This type of notification can only be displayed on the device that is accessed to the Internet when the relevant web page is open on the browser. Notifications will be disabled if the user closes the browser application.
- Web Push Notifications: Think of a site you met in the web world. If you want to be informed about the developments on the website without having to subscribe to any system or open a browser, as a user, you have to click ” Yes ” for the push notification permission that appears here. In this case, your device will start to receive notifications regularly, without the need for any application. Of course -only when there is an internet connection.
- Mobile Application Push Notifications: If you have installed a mobile application on your mobile device -let’s say your phone-, this mobile application can send notifications to your phone that can be seen via the status bar or the lock screen at certain intervals. These notifications, which usually warn the user not to forget the downloaded application, aim to increase conversion rates and affect the user’s mobile device usage habits.
- In-App Push Notifications: While using an app, you can see notifications that give you information or tips about the process of experiencing this app. These are usually seen while you are actively in the application and are classified as push notifications.
If you want to optimize the Web Push Notifications you create for your website, you need to pay attention to a few basic details: Sending notifications at the right time, maximizing engagement rates by ensuring that the notification is engaging enough, and personalizing the content of these notifications according to user behavior and experience. And one more: not sending too many notifications and considered as spam by your visitors.
These four basic principles increase the likelihood of your notification being clicked and help you manage the user’s perception of your website.
Where do the users of your website generally live and what time zone do they use? If you don’t send a notification at the right time, click-through rates will be very low. You need to choose a range where they use their phones most heavily and are ready for conversion.
Remember that web push notifications are numerous. Imagine receiving notifications from every site where you clicked on “yes” as a user. In a world where the internet world offers countless services, there is absolutely no time to click and read all of these notifications. Therefore, what needs to be done is to prepare interesting notification content. To be able to do this, be persuasive. What exactly will users who click the message encounter or what advantages will they gain? Don’t forget to mention these too.
Making users feel special about themselves and their experience is the basis for push notifications: Tell people that you have the perfect collection for them, just give them a special discount for the pants they liked the other day, or define a special promo code for them. Let your visitors feel special. Personalize your messages and send these templates to people by renaming them. Studies show that push notifications containing personal messages have 1.5 to 2 times higher open rates than others.
Marketing and visibility are very important. But it is not a good idea to constantly send people notifications often enough to disturb them. If you constantly send notifications to people, they may become less sensitive to your notifications and over time they may unsubscribe from your site by seeing you as a source of spam content. Research on reporting shows that: Approximately 73.47 percent of users show that if users receive too many notifications, they consider it spam.
Users who allow your push notifications often want to actually receive news about what is up-to-date from you. So you are informing users who are really interested in you, who are really interested in the content you post, by saying “there is something new here“. In this case, the same user visits your site more than once and makes you a surfing habit. Google really likes this!
When a user visits your site repeatedly, it gives Google the following message: There is something that really appeals to the target audience. In this case, the chance of increasing the authority of your website and its pages in the eyes of Google arises.
As you can understand, push notifications and SEO are closely related, but this relationship proceeds indirectly. Push notifications are a powerful tool as they can bring conversion rates that contribute to SEO. But of course, push notifications are not your only conversion tool for a powerful SEO.
Hey, want to learn more about successful SEO work? Go to the 2021 SEO Trends article we have published and renew your mindset, folks!
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