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Digital Marketing Articles

Read Screpy articles about Digital Marketing, technical SEO, website monitoring, and practical optimization workflows.

Sunday, June 21, 2026

How can I reduce my PPC costs?

Reduce PPC costs with tighter keyword match types, negative keywords, better Quality Score, smarter bids, stronger ads, and improved landing pages.

Wednesday, April 24, 2024

Top Strategies for Success in Affiliate Marketing

Build a stronger affiliate marketing strategy with the right programs, tools, content, audience targeting, and conversion-focused promotion methods.

Wednesday, April 24, 2024

Detailed Guide for Search Engine Marketing (SEM)

Learn how search engine marketing works, from keywords and ad auctions to account structure, landing pages, tags, and campaign optimization.

Wednesday, April 24, 2024

How to Know if Your Website Traffic is Good or Not?

Understand whether your website traffic is healthy by tracking quality metrics, traffic sources, user behavior, conversions, and growth opportunities.

Monday, April 22, 2024

How to Get More YouTube Subscribers: The Most Effective Ways Every YouTuber Needs to Know

Grow your YouTube subscribers with audience targeting, stronger titles, channel trailers, consistent publishing, engagement, and video optimization.

Monday, February 12, 2024

Linkedin Marketing For Startups

Use LinkedIn marketing to grow a startup with better positioning, company pages, content planning, hiring visibility, networking, and lead generation.

Monday, April 17, 2023

Tips to setup marketing automation for an e-commerce business

Set up e-commerce marketing automation with customer journey mapping, segmentation, email workflows, platform selection, and behavior-based campaigns.

Monday, February 21, 2022

Demand Generation

Learn what demand generation is, how it differs from lead generation, and which content, video, traffic, and brand strategies create demand.

Sunday, February 20, 2022

4 Ps of Marketing: How to Use Them?

Understand the 4 Ps of marketing, product, price, place, and promotion, and learn how to apply the model to real business strategy.

Sunday, February 20, 2022

Cannibalization

Learn what cannibalization means in marketing, why similar products can reduce sales, and how to balance innovation, positioning, and market share.

Saturday, February 19, 2022

Best Responsive Search Ads Practices for PPC

Improve PPC performance with responsive search ads by matching search intent, testing headlines, optimizing mobile ads, and reaching local customers.

Saturday, February 19, 2022

Account-Based Marketing

Learn how account-based marketing works, why targeted accounts matter, and how personalization, research, and focused resources improve conversions.

Wednesday, October 20, 2021

3 Important Tools for Social Media Marketing

Explore three social media marketing tools that help manage campaigns, improve engagement, track performance, and grow your brand presence online.

Wednesday, October 20, 2021

Digital Marketing Trends You Can't Ignore in 2021

Review key digital marketing trends, from social media and content strategy to automation and analytics, and learn how to adapt your brand online.

Monday, October 18, 2021

How to Create a Marketing Plan?

Learn how to create a marketing plan with clear goals, audience research, competitive analysis, channels, budgeting, and performance tracking.

Sunday, October 17, 2021

Brand Positioning: Description & Examples

Understand brand positioning with practical examples, core strategy steps, differentiation tips, and ways to shape how customers perceive your brand.

Saturday, October 16, 2021

Retargeting: How It Can Help Your Business?

Learn how retargeting works, why it helps recover interested visitors, and how to build smarter campaigns across ads, audiences, and customer journeys.

Thursday, October 14, 2021

How to Post on Instagram?

Learn how to post on Instagram effectively with content planning, captions, hashtags, timing, visuals, engagement, and profile optimization tips.

Saturday, October 2, 2021

B2B Website Best Practices That Improve Trust and Conversions

Build a stronger B2B website with clear goals, audience targeting, trusted marketing channels, conversion paths, UX, content, and performance tracking.

Sunday, September 19, 2021

Introduction to Affiliate Marketing: Everything You Need to Know

Learn affiliate marketing basics, how it works, why it creates flexible income, and how publishers, brands, links, commissions, and strategy fit together.

Sunday, September 12, 2021

Everything You Need to Know About Lead Generation

Learn lead generation basics, lead types, and how marketing, sales qualification, landing pages, offers, and follow-up turn visitors into prospects.

Friday, September 10, 2021

9 Reasons Why Content Marketing is Important

Discover why content marketing matters for attention, lead generation, brand preference, customer trust, conversions, SEO, and long-term growth.

Sunday, September 5, 2021

Instagram Marketing Tips to Grow Engagement and Reach

Improve Instagram marketing with business profile setup, stronger usernames, high-quality visuals, optimized bios, email capture, and engagement tips.

Friday, September 3, 2021

Social Media Advertising Tips to Reach Better Audiences

Explore social media advertising across Facebook, LinkedIn, and other platforms, with targeting, ad formats, campaign benefits, and audience reach.

Friday, September 3, 2021

Digital Marketing Tips for Blog Sites: Best Ones!

Grow a blog with digital marketing tips for audience research, content planning, publishing cadence, promotion, analytics, and stronger visibility.

Thursday, September 2, 2021

Everything you Need to Know about Click Through Rate (CTR)

Understand click-through rate, why CTR matters for SEO and ads, and how better titles, descriptions, targeting, and intent improve performance.

Friday, August 13, 2021

What is YouTube SEO: Tips to Boost Your Search Ranking

Improve YouTube SEO with keyword research, titles, descriptions, tags, engagement signals, video quality, and optimization tips for higher rankings.

Sunday, August 8, 2021

Client Management: Definition, Tips, and More!

Learn client management basics and improve satisfaction with CRM tools, communication, expectations, relationship building, and service quality.

Tuesday, August 3, 2021

Content Marketing Metrics That Measure Performance and ROI

Measure content marketing success with traffic, CTR, impressions, retention, backlinks, shares, conversions, and performance metrics that guide strategy.

Sunday, August 1, 2021

Digital Marketing Mistakes to Avoid – The Most Common Ones!

Avoid common digital marketing mistakes like chasing traffic alone, weak customer communication, clickbait, poor targeting, and outdated strategy.