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Digital Marketing Articles

Read Screpy articles about Digital Marketing, technical SEO, website monitoring, and practical optimization workflows.

Saturday, July 24, 2021

What Makes an Effective Landing Page?

Learn what makes an effective landing page, including strong headlines, clear messaging, trust signals, smoother UX, and conversion-focused design.

Thursday, July 22, 2021

Conversion Rate Boosting Guide For E-Commerce Sites

Boost ecommerce conversion rates with faster site speed, smoother navigation, simple design, optimal pricing, free shipping, and better checkout UX.

Sunday, July 11, 2021

E-Mail Marketing and SEO: Explore The Relationship!

Learn how email marketing supports SEO through engagement, branded traffic, content promotion, stronger subject lines, and customer relationships.

Thursday, July 1, 2021

What is Market Segmentation? – Ultimate Guide!

Learn what market segmentation is and how location, demographics, psychographics, audience behavior, and targeting improve marketing strategy.

Friday, June 18, 2021

Customer Acquisition: What it is and Why it Matters

Learn what customer acquisition is, why it matters, how acquisition cost works, and how to build a process that turns prospects into buyers.

Friday, June 4, 2021

What is PR? Importance of PR in Digital Marketing

Learn what PR is, why public relations matters in digital marketing, and how trust, brand reputation, audience connection, and campaigns work together.

Sunday, May 30, 2021

How To Do a Market Analysis?

Learn how to do market analysis with risk management, competitor research, audience questions, rational decisions, and clearer positioning.

Sunday, May 23, 2021

What is Performance Marketing? Detailed Guide

Learn what performance marketing is and how audience analysis, budgeting, bidding, conversion rates, and measurable campaigns drive growth.

Friday, May 14, 2021

How To Do A Competitive Analysis?

Learn how to do competitive analysis, identify competitors, compare strategies, review data, and use insights to improve digital market positioning.

Wednesday, May 12, 2021

What is Google Ad Manager and How To Use It?

Learn what Google Ad Manager is, how it supports ad inventory, targeting, exchanges, publishers, and brands, and how to use its core features.

Saturday, March 6, 2021

How Push Notifications Affect SEO and User Engagement

Learn how push notifications affect SEO, engagement, retention, and return visits, plus how timing, message quality, and opt-ins improve results.

Monday, March 1, 2021

SEO vs SEM: Key Differences and When to Use Each

Understand the difference between SEO and SEM, how organic rankings and paid search work, and when Google Ads supports search visibility.